Specialties
La fille d'O has been the go to place for innovative lingerie inspired by local craftmanship and know how since 2003. Not only supporting the female body, a thunderstorm for the heart we hold.
History
Established in 2003.
la fille d'O is a Belgian based independent lingerie brand, founded by Murielle Victorine Scherre in 2003. Dissatisfied as she was with the then current lingerie market, she decided to create her own vision on underwear. A brand freed of esthetical, technical or economical compromise. Throughout the years, la fille d'O established itself as a luxurious yet straight forward brand, marching to the beat of a whole different drum
designing: la fille d'O mainly stands out because of the unique avant-garde way of designing. Where other brands see lingerie separate from garments, we see a much more dynamic overview: all the pieces are created inspired by the body, eager to create a flexible and merged look with your garments. As a result la fille d'O constantly delivers surprising designs, seamlessly embellishing women in a timeless way.
positioning: More than just a lingerie and/or swimwear brand, la fille d'O effortlessly makes the transition to a fashion label.
Meet the Business Owner: Murielle Victorine S.
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