Man, is this about a halo effect or what? Look at all these 5s, meaning "as good as it gets." Is…read morethe major street, Hawthorne Boulevard, and its side streets, running through a trendy, counterculture, and hip close-in neighborhood really "as good as it gets?"
I will admit that, coming from Los Angeles, the very name Hawthorne makes for a knee jerk reaction toward the negative. In SoCal, there is also a Hawthorne Boulevard. However, it is very different. That Hawthorne begins near the airport and works its way down through Hawthorne, Lawndale, an actually banal dogleg of Redondo Beach, Torrance, and then up into Palos Verdes. Only the southernmost reaches of that wide boulevard, when in South Torrance and Palos Verdes, are nice. North of there, it is strip mall hell and blight. Even an indoor mall named Hawthorne Plaza in the city of Hawthorne didn't thrive and was abandoned. Visit YouTube.
Now, I'm not that narrow minded about the Hawthorne label since there are Hawthornes everywhere, being that it's a name like Springfield and Bloomington. There's a Hawthorne in New Jersey, for example, which is a ho hum town west of and across the Hudson River from Manhattan.
However, Portland's Hawthorne neighborhood causes some people's eyes to widen, almost if they're sweeping the pros and cons under the rug, because they're in love! Basically, it's a little hub of culture and, in this case, culture means indie restaurants, diners, coffeehouses, brewpubs, doughnut stores, book stores, thrift stores, and the like. To me, culture would imply museums, theater, art galleries, and, yes, some, but not as many, of the things listed above.
The main landmarks are the Bagdad Theater, a branch of Powell's bookstore, Blue Star Doughnuts, eateries like Bread and Ink, and similar venues. But there are really two Hawthorne neighborhoods ... one west of 39th, and one east of 39th. The aforementioned businesses are west of 39th. The only corporate venue is the Fred Meyer store there, on the very corner of 39th. (Good luck finding a parking spot there.) East of 39th, it's quieter and less hyped while still containing indie eateries, bars, and coffeehouses. Not only that, that part of Hawthorne sort of melds with the Mount Tabor area, which is topographically interesting.
Hawthorne is in demand and thus priced accordingly. Most of the housing stock is older and newer housing is either infill homes or boxy and trendy San Francisco type new condos like the ones you will find going up on the Eastbank and in the Alphabet District. Another thing about Hawthorne is that it might be cool, but it's not very diverse. If diversity means guys with beards and stocking caps and women who look like Carole King as she did on the cover of "Tapestry," then it's diverse alright. But almost everyone you will see partaking in its offerings is white, young, educated, and progressive, though they can run the gamut from being put together to being frumpy. And there sure are a lot of Subarus ... a lot of them! And it's hard to find a parking spot for that Subaru or whatever type of sled you may have. And you can even still "feel the Bern." In my mind, diversity would mean that enough different types of people and points of view are represented. That's not the case here.
I need to cool my jets. However, an in-flight magazine that once featured an article on the City of Roses corroborated the hip and cool enclaves in Portland, showcasing three of them: Hawthorne, Multnomah Village, and NAAD (North Alberta Arts District), so I'm not off base here.
To sum it up, I am giving Hawthorne 2 stars: 1 for existing and housing some of Portland's residents and 1 for how conveniently located it is to downtown and not being too distant from the freeways. Stars are missing because of (1) the prices, (2) not enough (of what I think is) culture along with a somewhat ample supply of "groupthink," and (3) the aloof and even surly service and attitude that you may encounter in many of the places you might step into because they seem to believe they have a captive audience.
Of these hip and cool villages, I'd go with 3 stars for Multnomah Village on the West Side for being near the ethnic diversity surrounding PCC, lacking a rigid gridded street pattern, and having more topography and trees, 2 stars for the Hawthorne neighborhood, and 1 star for the NAAD, as in "not my cup of tea" ... at all.
O.k., I'm done being an ass.
