The store in Chelmsford has recently had a major shift round and I think it has improved it…read moregreatly. On the ground floor is all the mens clothing, perfume and young female clothes makes such as Kookai. Benefit have just enlarged there area downstairs so it is now super big. Upstairs is all the ladies wear and underwear I really like it grouped like this as before you had some stuff upstairs and some downstairs. On the first floor there is also a very nice cafe. On the second floor is all the home wear including kitchen items and cushions and towels etc. the toilets are up here too but they are usually very hot, busy and dirty. There are lifts, escalators and stairs throughout the store. There is small car park out the back but very close is Tesco where you can park for free for 2 hours.

Great store! It has changed and improved, you have lifts that work as well as moving stairs…read more There is a lot to see. If you head upstairs with a buggy be warnd you would have to wander to find the disabled ramp to avoid the stairs which is annoying when you have children. The cafe has improved so much! It is lovely, well enjoyed break. The only down side is the static building when walking and when you press the lift button you get an electric shock!

Fabulous shop for womans fashions and timeless classics…read more Some of the items can be pricey but a good investment. The sale is well worth a look for bargins. The staff are very helpful and suprisingly child friendly. I have often been in when my children as babies needed feeding and they told me to and feed them in the changing room. They were nothing but helpful and pleasant! The also sell childrens clothes at the back and you can walk thru to accesorise next door. A lovely shop, worth a look.

This store offers more original & intricated designs for people…read more They tend to have quite a few sales throughout the year. I have observed about 4. So maybe there is a sale on at the end of each season. This retailer is of high standard quality and has uniqueness. They also sell accessories & some fragrance. A good all round shop, which is fascinating to browse in, especially for that little something different!!!

This shop is a good size,located on the ebtrance of HIgh Chelmer shopping centre. With a nice range…read moreof clothes although some of the clothes are too high fashion for my taste, like its just off the catwalk type clothing. The prices arent bad as the quality of the clothes are always very good. They have plenty of changing rooms which are very roomey. The staff are helpful and polite.

A shop aimed at young women. The sizes are more suited to smaller women although some larger sizes…read moreare available. The quality is very good in the clothing although the prices are still quite high. However there are often sales where you can pick up some nice bargains. There are not soo many changing rooms although the store is often quiet so they are frequently available. The staff are really friendly to ask advice on clothing choice. The range of clothes is quite large for a small shop and the clothes are always neatly laid out and accessable. The shoe section has shrunk in recent times and only a few are available which is a shame as they were very nice design and quality.

Don't go to this store, unless you want to be falsely accused of shoplifting and have the Police…read morecalled on you if you dare to complain. On 6th Aug 2018 I selected a black T shirt that was price marked £2.00 and took it to the tills to pay. The cashier asked me for £1.80, which I paid. I assumed that the 20p shortfall was due to some special offer. (Anyway, is it not legally the cashier's responsibility to charge the correct price, rather than the customer's to offer it?) I had left the store and was drinking a free sample of coffee from Starbuck's when a guy claiming to be store security approached me and said "you have to pay for that". I initially thought that he was referring to the coffee, which was free. When I showed him my receipt, he dismissed it as an old one until I told him to check its date. He insisted that we return to the store, due to the 20p shortfall in what I had paid. Just before we re-entered the store, he said to me: "Tell you what: You just give me the T shirt and I'll let this drop." I was shocked to hear a security guard say something so unprofessional. The guard wore no identification, and only flashed what I assume was his SIA licence at me for about one second (I couldn't even be sure it was an SIA licence!) I therefore initially suspected it was a scam or some TV/YouTube stunt. When the store's Duty Manager had cleared my receipt with the guard and the Security Manager, there was no apology from anyone. The Security Guard grabbed my shoulder and told me to come with him out of the store. This was a violation of SIA rules, as I passed a Door Supervisor course in 2014, and was told that grabbing customers is legally assault. The Guard and his Security Manager followed me out of the store, which to me implied an assumption of guilt and/or malicious intent, even though by now the Duty Manger had checked my receipt and cleared it. On the way out, I said that they had not heard the last of it - as it was my intention to complain formally - and that I would not be shopping in Primark again. I believe that these were both reasonable things to say, given the way that they had treated me. However, a few minutes after I exited High Chelmer I was approached by a Policewoman whom the Security Manager had called. Thankfully she saw sense and did not arrest me.