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    Jules

    3.3 (3 reviews)
    ModerateMen's Clothing

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    Hema

    Hema

    (4 reviews)

    €€

    A slice of real life, for when you're tired of Brugge's fairy-tale tourist sites…read more The Dutch chain HEMA is ubiquitous--good for your basic needs in cosmetics, housewares, and cheap clothes. However, the secret of this Belgian HEMA is that it offers the famous 1 euro breakfast on the upper floor. People of all stripes start lining up before the store even opens: chic young things, middle-aged matrons, families with many kids, and a couple of impoverished-looking old men. Everyone patiently waited for the cafeteria-style breakfast: an egg/bacon sandwich on a baguette, croissant, jam, juice, and coffee. Even in this reduced-expectations setting, the niceties are not forgotten. You still get a speculoos cookie on your saucer, gratis. And the interior is clean and modern, IKEA-style, where that you can overlook the busy street below while you eat. Everything was, surprisingly, fresh and delicious. For a euro! The idea that you might want anything other than this amazing bargain is foreign to the staff. So an impatient cashier simply removed the chocolate croissant from my husband's plate and replaced it with a plain one. Stupid tourists! HEMA: for insight into the local mindset, a filling breakfast, and an all-too-rare bargain in Brugge.

    We discovered Hema yesterday after spending 15 Euros each for breakfast at our hotel. This morning…read moreI got the (now) 2 Euro breakfast: An egg sandwich, croissant, and cup of latte. My wife bought a couple of rashers of bacon, yogurt with fruit, and a latte. I also bought a cup of yogurt with fruit and muesli. The entire bill came to 6.75 Euros! We might have paid more. But the person behind the counter advised us to switch a couple of things and buy the 2 Euro breakfast. This place is known far and wide among Europeans for good, inexpensive food. It's cafeteria style. Clean, good service, and a table near the window gives an excellent view of Steenstraat below with beautiful 15th - 18th century buildings across the street. If we had planned to return to Bruges, we might have kept it a secret!

    Jules - menscloth - Updated May 2026

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