Nan and Jerry's is the perfect small-town fishing shop - all the basics, plus camping gear and all…read moresorts of fun merchandise. A trip to Door County doesn't truly begin until we've stopped by to get some bait!

Love this store! they are so nice and helpful. They have a decent selection for a small town.read more

I was visiting Door County with my sister last week and we had a fantastic experience at What Next?…read moreBoth the owner and salesclerk helped us with sizing and options, even pulling out some items that had not been put out on the sales floor yet. The store carries some great brands, including Oh My Gauze. I highly recommend What Next?!

Wonderful store! A nice choice of clothing both for fun and for the office as well as a large…read moreselection of Naot shoes and purses. While the shoes didn't work for my feet, the women were very knowledgeable and helpful. I walked away with a pair of leggings and two great shirts. Definitely worth checking out.

I was walking around downtown Fish Creek window shopping over Memorial Day weekend. As a…read moresomewhat-younger person, most of the apparel stores in Fish Creek did not appeal to my stylistic sensibilities. Mom jeans as far as the eye could see. Fred, however, was different. It offered super cute vintage looking dresses, and fun jewelry. Make sure to check out Fred if you like modern-vintage and a fun atmosphere. Another highlight: Fred is affordable. Most items were well under $100 a piece. The dress I had my eye on was only $62.

Fred & Co is a cute shop with high end boutique clothes. You'll find items that you wont find at a…read morenormal box store, expensive but well made and did I say cute? If you're seeking to wear something that will make you stand out, i highly recommend visiting. I had so many items in my hand and it was so hard to choose. One thing I have to mention (sorry Fred & Co) I recommend leveling up your employees to engage in a higher level of customer service. It was a weekend and the store was busy but there was one young woman who was helping with shoes and never followed up to see if I needed another size. I packed up the shoes I didn't purchase while she stood and watched instead of saying, "I'll take care of this" - really? In any case, love the store....love the clothes...love the online options!

Full disclosure this is my Mothers boutique, but I genuinely believe it deserves 5 stars…read more This place is like a treasure hunt, there are so many amazing things and no matter how many times I search in one day, I always find something new. So much of my jewelry and other accessories come from Brilliant Stranger, stuff you can't find in Chicago. Another bonus is that she stocks a bunch of great Alternative Apparel clothing and makes her own line, ReFab! I highly suggest that if you love fashion and expressing your personal style, then you MUST make a stop here.

Stopped in at the new store for the first time, and I loved it! Funky, original, and unique, with…read moresomething for everyone. I also like supporting Fair Trade artisans, so it's definitely a win-win.

Small store with very unique items you would not see many places. Items look handmade and ultra…read moremodern/cool/sexy. They have accessories - jewelry, purses, shoes and off course clothing. Prices are high at this boutique, but look for sales! It was a cool place to stop and check out. I bought an awesome pair of shoes to add to my already large and sassy collection! Yay! :)

Cute shop with bargain finds! They have high end things- her son also has an area to make signs -…read morewe did one as a family. Call ahead during covid.

Upscale resale shop with a decent selection of items. Prices are a little on the high side. Staff…read moreis nice, they are busy doing their own thing. Shop is open, clean & cool with the. California garage doors.

Absolutely beautiful selection! Clothes are of the highest quality, with hard-to-find designer…read morebrands and some unique, limited production designs. The owner was incredibly helpful, talented, and willing to spend the time to help me find the perfect fit for my height and body type. Very impressed, will be making this a regular stop.

Wonderful Shop. Great selection of quality clothing, beautiful fabrics and clothes that actually…read morefit me perfectly. My go to shop for all my clothing needs. K.B. Just knows what will work for his customers, and delivers the Best service Ever. Check them out, you'll Love this shop.

I loved this store! There is so much variety and all displayed beautifully. Darla was personable…read moreand helpful. So happy we did not miss this place!!!

Fantastic antique store with a lot of fun gifts and friendly staff! We stopped through on our Door…read moreCounty drive and found this to be a great local store, surrounded by other great stores as well.