Specialties

Inner Wolf is a Natural Pet Food Store specialising in BARF (Biologically Appropriate Real/Raw Food or Bones And Raw Food) Nutrition & Natural Health for dogs.

History

Established in 2012.

Owner Robert Dawes has spent over 5 years studying canine anatomy and dog evolution, and prides his business on the understanding that dogs are carnivores and the direct descendants of grey wolves: "At Inner Wolf we believe that dogs have evolved over thousands of years as hunters and scavengers, and are designed to thrive on a natural varied diet of fresh biologically appropriate raw foods (BARF). Cereals and grains are not part of our companion carnivore's natural diet but because they are cheaper than fresh meats they are used to bulk-up most commercial pet foods. At Inner Wolf we offer honest advice and quality products. All our foods are classed as "Biologically Appropriate", meaning the food mimics our pet's natural diet.

Meet the Business Owner: Robert D.

I have a huge fascination with wolves, I find them to to be the most incredible and interesting creatures on the planet. I enjoy reading books and watching documentaries about wolves. Before setting up this business I ran a pet care business for 5years, which enabled me to work with many amazing dogs. I'm also very passionate about fitness, sports and nutrition. At one stage of my life my dream was to become a sports nutritionist, but I also knew I wanted to continue working with dogs. After realising I could combine all my passions into one I knew exactly what I wanted to do. I worked very hard on my studies and business planning and eventually managed to open up my shop.....Inner Wolf was born!!