This is a small but well organised branch of a chain of shops selling toys and educational gifts for children aged 6 months to around 8 years. The exteriors are distinctive for having two entrance doors: a big one for adults, and a half-height one for children. It's an attractive idea, and certainly eye-catching. Inside, it's well organised, with gifts separated clearly defined by age, sex (where appropriate) and price. It most closely resembles the early learning centre in the UK. Most of the toys have an educational element, even if they're primarily for play, and the labelling is great for ham-fisted childless Uncles and God-parents looking for something age appropriate but otherwise clueless about what is right (and safe) for your average four-year old. You pay for this helpfulness, of course, but the quality seems worth it. Service is pretty good if you want help, although queues can form at busy times of year, not helped by the habit (otherwise charming and helpful) of gift-wrapping purchases at the small till. Beware that it is standard at Christmas and before Three Kings (Epiphany) to tape a free lollipop to every gift-wrapped item. It seems like a thoughtful touch, but I suspect in most households the little darlings are likely to have had far too many sweets already. They'll forego them if you ask. read more

Imaginarium - Toy Stores Near Me - Vilanova i la Geltrú, B