Fabulous little florist on a telegenic street in Florence off one of the main piazzas. The hand…read morecurated experience means sometimes you wait a few moments and then their attention is all yours. Also, it means things cost a little more: that's ok too because if you're buying flowers, it's because you're sharing the beauty that is in the world.

Lovely flower shop with a variety of flowers & accessories (ribbon, stands, etc). There's no…read morewaiting, very quick, staff of two, speak English, friendly staff, and great price. A lovely lady created my wedding bouquet with perfection. I got exactly what I wanted in a very short period of time. The shop has flowers for every occasion and events. I can not thank her enough.

The shop as they are closing. I must have flowers always! I came just as they were closing up. They…read morecouldn't have been more gracious. They put together a small bouquet in a vase and let me choose my favorite which were peonies this time. Also some beautiful pink and yellow statice, dianthus and godetia. I don't speak Italian and so a lot was gesturing but I was happy with my purchase and thrilled to make my hotel room beautiful so I can enjoy my stay. Gratzi!

I am truly dangerous in this place. Nothing makes me happier than spending g's on plants. This…read moremarket has the best priced plants in the center (€2 azaleas anyone???), and it's so beautiful to see the loggia next to the Piazza full of happy little flowers (and not-so-little japanese maples and even palm trees). There is a wide assortment of outdoors and indoor plants, as well as dry climate ones like cacti and aloes, and many varieties of live herbs (I had a nervous breakdown when had to choose which of the SEVEN types of oregano to buy... the six types of rosemary... my window can only fit so many). You've got crawlers and climbers, perennials and annuals, fancy orchids and 50 cent impatiens. Really almost everything you need is right here at very great prices, like the geranium of your dreams. Thankfully this market is only on Thursdays, otherwise my house would be a live-in jungle.

From the owner: Fiori freschi ogni giorno, varietà di piante da interno e da esterno, rose stabilizzate, fiori…read moreartificiali tanta oggettistica e shop online!