Fashionistas take note: Hoé is a cosmopolitan boutique ready for your credit cards and your love. The store itself isn't really my cup of tea; there's a lot of formal-style dresses that are a bit too dazzling and not so practical. That doesn't mean I don't love what they've done with their brand. Everything about Hoé is congruent and consistent; their website is bathed in the dark colours that also define its physical store. This place definitely has eclectic taste, showcasing some of the best formal clothing styles and choices.
I also have to say something about the window display. Hoé obviously strives to be different and be unique, and that's pretty obvious through the flock (pun intended) of makeshift crows that sit inside its front window. Pretty cool, yes, but mostly creepy. Not a fan of that one guys. I am however, a fan of the dark furnishings inside the shop and the very effective mood lighting that seems to cast the clothing in even more spotlight.
If you're a fan of high-end fashion and have a ball/formal/special occasion coming up, this might just be your type of place. read more