Holywood Exchange is a vast retail park kind of arrangement with huge superstores that take half an hour just to tour the perimeter. It has a few shops which are the only outlet for that brand in Belfast, Northern Ireland, or in the case of IKEA, the whole of Ireland.
IKEA is self explanatory in terms of what they sell and how they sell it. Its neighbours are Harvey Norman, a vast Next Home, Sainsburys and B&Q, so it's very much a functional shopping zone rather than an indulgent shopping place. I go there for storage baskets (IKEA), stuff for the kids rooms (Next) and groceries (B&Q, only joking, Sainsburys).
Harvey Norman has some really good offers on electricals, especially TV and DVD players. Too good actually - I saw the Samsung DVD player that I paid over £100 for at under £50. Raging as they say in Belfast.
The next exciting instalment is a sports goods shop called Decathalon Sports which claims to sell quality running trainers for £9.99. It will be the first branch in Belfast so watch this space for an update. read more