It's like all the other H&M stores in existence, but this one just happens to be extremely jam packed and stocked with clothing and tourists. I personally found it to be quite overwhelming and there is another store just around the corner with more space that's less busy. read more

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If all H&Ms looked like this one on Spiegelgasse, they might be mistaken for boutiques. The atmospheric location with its gorgeous old-fashion enclosed elevator and huge spiral staircase, chased by a polished wooden banister, improves the store immensely and gives the Vienna flagship an injection of sophistication and class. Definitely beautiful to walk around, though be careful, those stairs are narrow and it's a tight squeeze if some girl is coming down with a mobile phone glued to her head. H&M is split on three different levels, menswear on the bottom and ladieswear and accessories on the ground and second floor. The layout is clean and, rare for all H&Ms in my area, very spaciously laid out. I did not feel crushed in an aisle. Racks are organized with room to move while still presenting the clothing well. It definitely has a boutique feel. Stock and sizes are limited because of the space. I saw fewer larger sizes than small and medium ones, though this could simply be because they go through merchandise quickly. Call ahead if you want a specific item. The shoes here are particularly small (not much larger than European size 38) and the accessories were pretty picked over. Upstairs and downstairs cashiers also help reduce lines, and the later evening hours are good for shopping after a day of sightseeing or working. This spot is very popular with tourists on Kaertnerstrasse and the Stephensplatz, so expect it to be busy. I had little trouble locating a salesperson when I needed help. read more

Small, crowded but items in the window are displayed so beautifully. The store vibe was nice because it was more "chic classic", not their norm for their vibe. But fail on their selection and in store rack positions read more

A very nice h&m in a cool, old mansion. Nice staff and good selection that includes sides 42, 44. Can be bit hard to navigate w a baby stroller. read more

I tried shopping here but it was so hot and uncomfortable. I thought that I was going to faint at any moment and didn't want to wait in line and take the risk of passing out. read more

The men's section is in the basement, and in April it was so hot down there we couldn't bear to try on any more clothes. Such a shame too, they have ok stuff, just we broke out in a sweat within five minutes. Really gross trying clothes on when dripping with perspiration. What are they thinking?! read more

I often shop at H & M as they have clothes that suit me. I do not often shop in this particular one as they have more stuff for Women then men. But when you need something simple and fast, then having H& M just a few meters away from the exit of the U-Bahn is the best thing ever. read more

OMG! I mean I am not the worlds biggest fan of H&M, but this one is definitely an exception! its nearly a tourist attraction cause where else can you find a well stocked and nicely maintained H&M in a really traditional old and beautiful building? read more

I had a terrible experience with a return here. I had bought a denim shirt, took it home and washed it, and when I hung it to dry, noticed that it had torn in three places in the wash. I never even got to wear it. When I tried to take it back, the manager said that I had cut it, that the tear was too clean and it was impossible that it had torn in the washing machine. I explained to her that none of my other clothing was damaged in that load, but she continued to insist that the shirt had been cut. In the end, I just threw the shirt away. Now that's what you call throw-away fashion!!! With terrible materials and even worse customer service, it's not even worth it to buy basics here. In this price range, Zara or Mango will serve you better. read more

This store is a flagship H&M product within Wien. It has a nice layout, friendly efficient service, and a good range.

Perfect for a grab what you need while in Vienna. Reasonable prices, lots of levels to space out the shopping experience.