Specialties
Guide is a brand consultancy that helps purpose-driven companies and visionary leaders thrive. With over a decade of experience in branding and growth, we specialize in brand strategy, identity, and activation. Our holistic approach, from positioning and storytelling to marketing systems and training, equips organizations to grow sustainably and with clarity. Whether you’re rebranding, scaling, or building your foundation, we guide your journey to thrive.
History
Established in 2013.
It started with a dream in 2012. With Hannah having a Degree in Graphic Design and Advertising, and Donovan having a background in Web Design, it was their dream to be a husband-wife duo running a branding agency.
They founded their branding agency - Zap, in 2013. Their agency specializes in helping start-up companies bring their dreams to life. They worked through their company on a freelance basis to help their clients after their day jobs during evenings and weekends.
In 2018 Donovan and Hannah decided to make the leap of faith to go full-time with Zap, so they left their day jobs to pursue their dreams.
In 2025, we rebranded to Guide. Our vision is to empower brands with the clarity, tools, and direction they need to thrive. We believe true success comes not just from growth, but from the ability to sustain and navigate it independently. That’s why we’re more than just consultants—we’re guides, equipping businesses to confidently lead their own journey.
Meet the Business Owner: DJ W.
Branding is the core and foundation of every business. From logo development, font and colour selections to the overall tone of voice, we craft strategic brands that effectively reach their audiences. Every business has the opportunity to tell their story and create a culture around them that gravitates customers to it. A well-developed brand can stand the test of time and grow to exponential heights.
We at Guide want your business to succeed and grow. This is why we focus on branding as the foundation. By enveloping ourselves in your business, we listen and learn about who you are and how we can help your brand best represent your business and reach your customers.
