When I was doing due diligence, before hiring this company, I searched online for reviews of Phil Roskams and Glow Serp Consulting. I even used terms like "Phil Roskams fraud" and "Glow Serp Consulting scam". I couldn't find anything at all, good or bad.
I suspect that's because many people who are hiring SEO services don't know much about SEO, and aren't aware they are being ripped off. If I didn't have years of experience hiring SEO professionals, I would have been duped by Phil too. In fact I was duped by him for several weeks, before finally catching on. You see, Phil is a con man and he's pretty good at it. Unfortunately for him, you can only tell so many lies before they all start catching up to you, and what started as a few lies about his progress to keep me paying the invoices each week, quickly snowballed under scrutiny. It would have made a great sitcom plot, if he hadn't stolen over $1000 from our small business.
I don't know how much space I get here, but I do want to make everyone researching this guy aware that he is not an honest guy. He has a legitimate looking website, and profiles on sites like Linked In, Upwork, and Yelp, all of which make him look legitimate. He comes across as legitimate and has a reasonable sounding answer for everything.
I suspect the reason why he doesn't have any reviews online is because many of his clients don't know they are being scammed, because they aren't aware that he is telling ALL of his clients that "sometimes SEO campaigns just don't work out", and making them think that what happened to them (no results) is only happening to them.
Let me be clear here- when I say results, I'm not talking about getting to #1 on Google or anything like that. I'm talking about basic deliverable results that he has complete control over, like "place 15 articles that we provide". We've hired other link builders before, and since we have high quality, professionally edited content written by subject matter experts, it is usually very easy to place. 2-3 hours per placement is typical for that content and our industry and we have gotten that with other link builders. Phil, however, billed us for 40 hours of work, promised 15-20 placements in that time (which is reasonable), but delivered only one placement (which he actually had to pay someone else for). This is an abysmal placement rate, and would indicate that he either didn't work as many hours as he billed for (by a long shot), or was very unproductive during that time.
More over, each time a payment was due, I would ask for a status update. Each time, he would mention that several sites had accepted our articles and were going to publish in the next few days. We paid him based on that representation of good progress. After two weeks and three payments (he insisted on being paid the week before work was done), and still no links even though he told us they were imminent each week, we stopped sending payments.
So I asked him to forward me the emails from those sites that he said had agreed to post our articles. First he ignored me. Then, when I followed up a few times, he said he couldn't forward the emails because he had deleted his Gmail account. His entire Gmail account! (I knew there weren't any emails at this point because I had already caught him in so many other lies, but he couldn't admit that there were no emails without admitting to fraud.)
When I asked why he deleted his entire email account during an active email outreach campaign, he said he often deletes email accounts, or else he would have too many. I tested the Gmail account in question by sending an email to it. It was still active (he lied about deleting it). When I told him it was still active, he said, oh, that was a different Gmail account I was using.
This guy is slick and has an answer for everything. He always replies right away with a reasonable sounding explanation. But after a while, those explanations start to contradict each other. I've caught him in several outright lies, which always results in some new lie to explain why he was lying in the first place.
The truth is, this guy is a bonafide con man. He pretends to offer SEO services, and targets small businesses. The scam is simple. Keep them paying each week by lying for a month while he does a few hours of work, most of which is falsifying progress reports and lying to his victims, then when you've had enough of his lack of progress, he lies some more to make you think you just had a spot of bad luck. (but if you pay him more he'll be glad to do better next time! (sarcasm)). And if you fire him, it's OK, he keeps the $1400 you paid him for nothing, and he has a whole bunch of victims going at once anyway.
I am writing this in the hopes that it will save some other victims from loosing money to Phil Roskams aka "Glow Serp Consulting". If you're looking for a good white hat link builder, look elsewhere. read more