The Wildlife Dept of the State of New Mexico lists four locations in the city of Clovis as official vendors of NM fishing and game licenses. Gebo's is one of them, and I stopped in there, since it was the one location that did not require a detour to the north end of town on my way home (40 minutes out of town). When I got there, and asked about purchasing a fishing license, I was informed that only one employee in the entire store is trained to sell them and that they had already left for the day. What this means is that if you want to get a fishing license in Clovis, and Gebo's is your best option, you'd better hope that this particular employee isn't on lunch, gone for the day, has the day off, is on vacation, or sick. Because, while they are advertised as being an official vendor for state fishing and game licenses, in any of those cases, that is effectively false advertising. The reason that I am negatively rating the store overall for this instance is that it is indicative of a larger problem on a managerial level. Having spent a good percentage of my career in retail and other service oriented industries, if you are going to offer a service, it is imperative that you cross-train your employees so that you do not have gaps in your ability to offer service. At the very least, all managers (which this employee is) should be trained on stuff like this since at least one manager will be on duty at all times. That's just doing the bare minimum. Actually making an effort would mean that all employees assigned to that department are trained on that as well. The fact that something so simple as this has fallen through the cracks is indicative of management neglecting basic training responsibilities and an overall leadership failure that plans to fail by not planning to delegate as needed. Everyone complains that Wal-Mart and Amazon are killing small business. That's not the case. Small businesses are killing small businesses by offering poor customer service and not bothering to train their personnel so that they don't have gaps in their service. Yeah, you may have to wait 10-30 minutes at Wal-Mart for someone to come back to sporting goods to sell you a fishing license (as I observed recently when trying to buy ammo there) but at least someone is in the store who will eventually get there to help you. That's a lot better than "come back tomorrow". Or, you can do what I did, go online and do it there. Why are so many people resorting to getting everything online? I'll tell you why, it's because customer service in brick and mortar stores has deteriorated so much overall to the point that such establishments have devalued themselves by eliminating the one thing that they have to offer that online retailers and to some degree big box stores can't offer: the human element of good customer service. Nope, lets just go to Wal-Mart or get on Amazon and browse around and figure it out for ourselves. It's better than dealing with incompetent people who don't bother doing their jobs and training their employees on how to do their jobs. TL, DR: Don't bother shopping at Gebo's unless you want to deal with the fact that their managers either don't care enough about their job or are just too incompetent to bother cross-training their employees. read more