I'm a watch nerd, so I wanted to really love this place. And I did, but I think it could have been…read morebetter.
Starting with what worked, the museum presents a really exhaustive chronological timeline of the development of the watch industry in the town, completely with lots and lots of artifacts as examples - some truly impressive. Gorgeous hand finished work of art, marine chronometers that went to the North Pole, pilot's watches manufactured for WWII. You learn a lot about the founding personalities as well as the manufacturing firms involved, and the museum does a similarly good job of covering how the town and the industry worked through Soviet dismantling of the factories post WWII, operations behind the Iron Curtain, and the quartz revolution, before the more recent renaissance with super lux brands that I can only dream about. There is also a great audio guide - very detailed and worth listening to. I really liked the Glashütte Original sponsored exhibit on the ground floor showing how one of their more complicated watches worked - a projector shines on a round table that shows a sort of x-ray view inside the watch movement, highlighting which pieces are involved, how gears and levers move, etc.
But that cool cutaway exhibit just made me notice how much "watch basics" are missing from this museum. To be fair, the museum is not selling itself as "how watches work," it's "watchmaking in this town." But I still feel like a little more explanation of the basics of how watches work could help people understand more of the exhibits, which lay on some fairly specific watchmaking terms. There is an upstairs room with a multimedia "glossary" - which would take hours to go through - but just a basic animation of how a movement goes together, what the wheels do, etc.
You have to go a little out of your way to visit, and you need to like watches to want to visit, I think, but if that's up your alley, this is a great side trip, especially if you're already in the area. It's an easy drive from Dresden.