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First Watch

4.0 (174 reviews)
Closed 7:00 am - 2:30 pm
Updated over 3 months ago

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FIRST WATCH ATMOSPHERE

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Moderate noise
Hipster
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Tiffany S.

I didn't know such a nice breakfast place was here in Jacksonville! The ambiance reminds me of back home. This establishment is on the pricier side, but that is due to their fresh and organic food options. I tried their salted caramel coffee (5.99) which is VERY sweet and very affordable considering how loaded they make it. It reminds me of those fancy coffees from erehwon or whole foods. The breakfast is delicious and not overly salty! The sausages are generous side, nothing scrawny like ihop. Big fan of them keeping a jug of water at the table and complimentary hot coffee. Our total for 2 was around $60. Waitress was nice and made sure to check up on us often. This place is very clean and aesthetically pleasing. A fabulous first experience!

Maple bacon egg & sausage with fresh japs on a croissant. Avocado toast
Shawna T.

My fiancé and I have attended the first watch in Jacksonville the last 3 years when we don't feel like cooking breakfast at home. At least once every other month. The service is always the best! Food always comes out quick and always fresh. The only thing I can say I've never liked about 'first watch' throughout the country are the grits (very plain and never consistent) and the potatoes.

Power wrap
Ashley S.

I am a big fan of First Watch, so this was a clear breakfast choice for us while visiting. We came around 8:30am on a Sunday and it was not yet packed. We were seated quickly and our food came out fast as well. I ordered the egg white breakfast wrap. It was scalding hot! So be warned. I also ordered their caramel crunch cold-brew but it was way too sweet for my liking. I would not get that again. The food was great.

Interior
Jonathan A.

Mmmm! Food was beyond good. Waitress was kind hearted. The interior was original and clean. Well taken care of!

Floridian French Toast
Tia M.

Never a bad time. This seasons French toast was amazing please make it permanent omg I could eat it daily lol!!! Service as always 10/10 Jacksonville got all the best servers and said you all have to work at first watch!!! I've been sitting on the patio the last few times and it's been pleasant temperature wise as long as you're in the shade! Add a side of million dollar potatoes!

2 for 2!
Bee L.

You can never go wrong with getting some breakfast or brunch here at first watch. The flavors never miss and their specials are something you should always give a try! Come here for delicious eats with a cozy vibe.

Double Bacon Parmesan Hash

The customer service was the best thing about this place. Our waitress was delightful, wonderful and friendly. The food was okay. The potatoes taste like they were cooked in an over at 500 degrees. one side of the potato is BURNT (like charcoal) and the other sides are gooey. The eggs are light and fluffy. The "MILLION DOLLAR BACON" should be called the $1 bacon. It was gooey and flavorful, but the bacon tasted old, hard and cold. Oh and stay far away from the grits

Chris A.

FW is a causal chain that serves breakfast & lunch. This one is conveniently located on a main street Ruth plenty opf parking. Expect waits on weekends that aren't too bad. Staff here is very friendly & professional. First thing you notice is the menu. Everything sounds amazing and they do offer alcoholic beverages and a juice bar. Wraps, sandwich, omelettes, etc etc However most of the items we had were good to very good, but nothing amazing, which is OK. Expect the pricing to be much more than your local IHOP or Cracker Barrel. But again, there are many great choices here and I found it hard to pick. Good thing there were 8 of us so we ordered items for the table to share as well. DRINKS..... Let's start off with an AMAZING breakfast cocktail called Cinnamon Toast Cereal Milk with RumHaven Coconut Rum, cold brew coffee, oat milk and agave nectar. OMG! Sooooo good I had two. From the juice bar came another excellent beverage called Purple Haze, made with Lemon, cane sugar, butterfly pea flower tea and a hint of lavender. THE FOOD.... --Floridian French Toast with thick-cut brioche covered with fresh banana, kiwi and seasonal berries then lightly dusted with powered cinnamon sugar sounded & looked amazing but was just a good average French Toast --Million Dollar Potatoes ( side dish) had a lot going on; cheesy potatoes, bacon, etc. I found it a little too much and salty. --Cheese grits ( side dish) was average. --Regular bacon ( side dish) 4 pieces for $5 seemed a bit steep. Everyone enjoyed their meal. It is a good option. I'd go back mainly for the beverages and a bite. You should definitely try it out at least once.

Jm P.

The service here is so delightful and friendly, portions are a good size, and the inside decor is casual and cute. Came with a big party for breakfast, and they seated us quick, we all really enjoyed our different dishes.

French toast was tasty.
Sylvia C.

I have been to First watch here in Arizona and was completely underwhelmed. However, my family and I were in North Carolina and they wanted to go for breakfast. I ordered eggs benedict and unfortunately I am an egg Benedict snob. Let's say I've had better eggs, Benedict. The eggs were slightly overcooked. I like a runny yolk so that when you cut into it, the yolk runs down the side and mixes in with the hollandaise sauce. Speaking of hollandaise sauce the hollandaise sauce was a little too lemony. The potatoes were pretty good but again I've had better. The French toast was quite tasty though. To me first watches nothing to write home about.

Blueberry Lemon

MELISSA had excellent service. She's frequently ensured that we had everything that we needed. She even recommended the delicious Blueberry Lemon Cornbread

Farmhouse Trio
Jeanie C.

Food was amazing! Atmosphere was lovely! Our server was very nice & professional! We can't wait to come back! The menu is exceptionally diverse & delicious!!

Chickichanga 10/10

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3 months ago

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5 months ago

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28 days ago

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1 year ago

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9 months ago

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1 year ago

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4 months ago

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1 year ago

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6 months ago

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8 months ago

Food is always great. The service is outstanding. The place is clean. You can't ask for more. Try them. You won't be disappointed

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1 year ago

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3 months ago

So good! The waitress was great, music is a good volume, quick and effective service. Door was amazing. 10/10

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11 months ago

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2 years ago

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6 months ago

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2 years ago

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7 months ago

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1 year ago

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5 months ago

I love their fresh juice. The farmhouse skillet is another favorite. I end up taking half of it home.

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10 months ago

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5 months ago

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4 years ago

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2 years ago

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1 year ago

Great food and service. Pricey, but I don't mind paying a few extra bucks for higher quality food. The pancakes are amazing.

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4 years ago

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4 years ago

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Southern Harvest Soul Food

Southern Harvest Soul Food

4.5
(109 reviews)
0.2 mi

We loved this place. Everyone was very welcoming. The decor was cool too…read more We had the shrimp and grits which my wife said was the best breakfast she ever had. Biscuits and gravy, chicken biscuit, kielbasa biscuit, and the pancakes were great. The pancakes were like an actual cake and fluffy and filling and wonderful.

Southern Harvest Soul Food - 3 out of 5 stars…read more I hate to be the guy who leaves bad reviews, especially after giving a place multiple chances, but this was unfortunately the last straw for me. I drove nearly an hour to get to this restaurant, excited to try the oxtails. Upon arrival, I was told they were no longer being served because they were out. This marks the third time I've driven there specifically for oxtails and was unable to get them due to being out of stock. This wasn't late in the afternoon either--I arrived right at lunch opening. I know what some of you are thinking: why not call ahead? You're absolutely right. That mistake is on me, and I've definitely learned that lesson. On a previous visit, I tried the shrimp and grits, and I'll give credit where it's due--they were actually phenomenal and easily the best thing I've had there. Unfortunately, my other experiences haven't matched that quality. The last time I visited, I settled for the brisket burrito. While sweet and savory can work together, this one was overwhelmingly sweet and just didn't hit the mark. I also asked for a Diet Coke and was told they only had Sprite, regular Coke, and water, which was surprising. My wife ordered the biscuits and gravy, which had almost no flavor. For a southern soul food restaurant, that was pretty disappointing. I don't plan on coming back. I'm not mad--just disappointed. I hope this review helps others avoid making a long drive expecting a specific dish only to find out it's unavailable.

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Inside
Inside
Everything bagel with Breakfast Turkey Sausage
Everything bagel with Breakfast Turkey Sausage
Front of the restaurant

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Front of the restaurant
Metro Diner

Metro Diner

4.3
(88 reviews)
0.3 mi
$$

It was our first time here on a Sunday. We have visited this franchise in Florida so we knew it…read morewould be good. We came at a good time because we sat right away. It gets pretty busy. We had coffee and water, we had the biscuits with gravy, a side of Mac and cheese, the protein platter and the chicken and waffles. Everything was great! Their chicken is always crispy in the outside and juicy in the inside. Always delicious! The place is clean and the servers are nice and friendly. When back in the area, I will come in for lunch. They have a full menu that I'm sure even the picky eater in the group can find something to eat!

First off - the cook- wins at burgers. Malik- shout out! The burger was real ground beef like ya…read moremake at home. The fries were hot when they came out. The only issue i had was trying to eat it hahahaha it was an absolute heart attack meal and butter was EVERYWHERE. It still ended up in my stomach but it was embarrassing to do it lol. The server was on point but like- too on point. He was super nice and respectful but in the 25 mins i was there i was checked on prolly 15 times. Food in mouth, just checking on me. It cost me 20$ without tip for the burger and fries. If youre hungry or want something different def stop in and ask for the MALIK burger . The inside had a dennys vibe and specials/ desserts on a board. Stop in and get a bite!

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Specials menu on wall
Specials menu on wall
Steak & Scramble Bowl
Steak & Scramble Bowl
Biscuits & Sausage Gravy

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Biscuits & Sausage Gravy
Flavor Hills

Flavor Hills

4.0
(235 reviews)
1.1 mi
$$

Starting with the best part of our visit: Christina…read moreChristina is a professional, friendly server. She listened closely and gave suggestions. The food was scrumptious. We started with the Crab Fries, yum, but a little less salt would be perfect (but that's just us) & my The Hills Club Sandwich had juicy & tender chicken. My 2 friends had Catfish with grits & Honey Jerk Chicken Caesar. They both enjoyed their meal as well. We all took 1/2 home too! The restaurant had a good vibe, clean, stylish & friendly staff. Im from California, 1st friend is from Colorado & 2nd friend lives here. She has eaten that salad a quite a few times! Thank you for being a yummy memory for the 3 of us!

Ambiance 5/5…read moreDefinitely brunch vibes with decor reminds me of Atlanta or NYC with all the Insta backgrounds and photo opps. Very floral and inviting. Love to have more local spots versus the franchise trends in the area. Service 5/5 Really attentive service even with Saturday morning crowds weekend before Christmas. Booked reservations via Open Table because this place gets really busy. Food 5/5 We got classics fried chicken with waffles and French toast. Fried chicken was flavorful batter and they do provide sides of ranch and hot sauce by request. But pretty pricey for the amount of food considering the Onslow County area. Inflation is real. Also have a seasonal cocktail menu, we got the caramel mimosas which were pretty small again considering price. Definitely nice brunch spot in Jacksonville coming up considering growing up here and this use to be a Scholtsky's Deli. I forgot I was in Jacksonville. Hope to try more items on future when I'm back in town.

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Flavor Hills
Menu at flavor hills checking in
Menu at flavor hills checking in
Salmon

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Salmon
The Kettle Diner

The Kettle Diner

4.0
(291 reviews)
2.7 mi
$$

Food is great, and the service is friendly and professional…read more My favorite is a hot open face roast beef sandwich. Fries are fantastic always hot..

This is our first time back at the Kettle since returning to OC last September and it is just as I…read moreremember: tasty, down home cooking and friendly folks. I asked our very helpful and sweet server Jersey if she had only 2 choices with one being chicken fried chicken or the daily special Taco Salad, which would she go with and she said the taco salad. So, that's what I ordered. It was very tasty, loaded with 2 types of cheese a side of Jalapeño (which I gave to hubby) alot of fresh tomatoes and lettuce, a side of salsa and sour cream served in a somewhat crispy tortilla shell. And the shell is the only reason for a 4 star vs 5, the shell wasn't as light and crispy as I like it. It tasted as if they fried it several hours ago and honestly, I get why they did it that way as it saves time but the shell just left me disappointed. Hubby ordered a patty melt with fries. We came into town to scope out the Jacksonville Landing for future bass fishing mornings and when I told him we were stopping in here for lunch he already knew he was having the melt. I mean, he thought about it for 90 minutes lol. I've had their melts before and it is yummy. I think though the fries were the star on his plate. They were crispy on the outside and pillowy on the inside and topped with something akin to Old Bay Seasoning. And they were HOT! Y'all, i mean, they're only fries but rhey were PERFECT! I am seriously alreasy looking forward to our 1st fishing adventure just so we can have lunch at the Kettle once we've caught all the bass. Jersey was quite attentive, but not hovering and warm friendly like only you'll find in the south. Oh, bestie told me to get the chocolate torte because she said, literally, "it's life altering." However, I forgot to so, just another thing for me to enjoy after our initial fishing trip. In some ways, you can go home again.

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Menu
Menu
Breakfast Tacos
Breakfast Tacos
Master Cheese Burger with fries.

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Master Cheese Burger with fries.

First Watch - breakfast_brunch - Updated June 2026

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