The folks at Elk River are phenomenal!!! They're very well organized, fun and helpful. I'm a first-time skier/snowboarder and ended up missing lessons. So I was winging it out there. The team here showed me how to put on my boots correctly and gave me pointers on what to do!! I started out skiing during my trip to Snowshoe....HATED IT! Elk River was nice enough to swap my skis out for a snowboard-- no extra fees or anything. Their equipment is top notch and they have everything you need from skis/snowboard/poles/boots to goggles, helmets and clothing. I also forgot my helmet at our cabin, which was at the bottom of a monstrous hill. I didn't feel like going back to get it. Popped into Elk River...they put another one on my tab for the day. Just phenomenal! ...and I know...one of my friends rented from Top of the World...the service quality wasn't even a fraction of what I received at Elk River. Now you know too :-) read more