I dig their store and have found some pretty cool gear. I scored a really well priced board bag…read moremade by a local company that has held up well. The rash guard has also lasted a couple of seasons now and still looks great and keeps the UV rays to a minimum. I think one of the most important things that a surf shop can carry is surf wax and Squalo had passed that test, lol. When you run out of surf wax and are you are heading to a part of the coast with no infrastructure, you are either bumming wax at the break, looking for a pair of reef booties or are slipping all over the place. Surf shops should carry surf wax, end of story. I think they could use a little more surfboard selection. Maybe some more boogies, fins, hand planes or that type of gear, but maybe that is going to me my next business, jajajaj