Paul & Friends has an excellent range of both local and international brands. Some very high end…read moreand traditional but also some more new and hip ones. The interesting mix of brands and styles is actually one if the main strengths as it has happened More than once that I have come looking for one thing and walked away with something I never even considered. Prices are reasonable, not cheap but also not expensive considering the quality. During sales periods bargains can be had. Staff are always polite and helpful and can easily make good recommendations.

I will admit I am not really a fan of the chain Brothers. They are occupying a space somewhere…read moreabove H&M and Zara in price but below brands like J Lindeberg, Tiger etc. At one point they actually had some decent looking clothes but they have not really managed to renew and improve. They sell only mens clothes and I believe that there should be space in the market for someone that do this well, unfortunately it is not Brothers. I find most of their stuff boring and/or ugly and the quality does not impress either. i would rather shop at the cheaper (such as the ones mentioned above) or more expensive (such as the ones mentioned above). When I do shop here it is sometimes for gifts for family (as some of them actually like this). This branch is actually a bit worse than then average one due to disinterested staff.

Wonderful clothes and wonderful service, I had to exchange the items I bought the next day because…read moreI didn't try them on, and it couldn't happen easier!

A must for anyone with taste and money, stylish clothes that ensure you look sharp. For anyone…read morevisiting Stockholm this is a place to stop by.