Once a jewelry piece becomes a family heirloom, it carries tales worth telling to other people. Aside from being a diamond business, Denovo allows for wearing one's own stories. With the store taking its design inspiration from James Turrell's almost hallucinatory exhibit on the exploration of light, perception, color, and space at the Guggenheim Museum, entering the first Denovo Diamonds boutique in Century City Mall gives the impression that one walks into a house of art. The store design complements the course of the brand to champion Filipino arts through collaborating with Filipino artists to create their own jewelry lines. The pieces become wearable art through merging jewelry and artistic design instead of just being hung on walls or displayed at exhibits.
For their first creative collaboration with artists, Denovo collarorated with writer Cheryl Tiu, sculptor and painter Jinggoy Buensuceso, fashion designer Maureen Disini, sculptor and installation artist Leeroy New, accessories designer Neil Felipp and sculptor Olivia d'Aboville. "Each of the artists represents something that is a part of me. Style-wise, Cheryl's line is classic, elegant and timeless. When I wear Olivia's collection which focuses on nature, it becomes part of my persona. It's a statement piece without being overly loud. With Neil's collection being whimsical, it represents the kid in me. With Leeroy, though his pieces are more expressive of what his beliefs are, I wear his pin pendant because it's simple but still a statement piece. With Jinggoy's, it's a unisex line that has a good play on textures that really reflects equilibrium," Caryll Martinez of Denovo says.
With Denovo offering state-of-the-art fast find jewelry, one may wear their stories through their diamonds in a more relaxed manner, without feeling extensive pressure, because their pieces are made of genuine diamonds, as certified by Gemological Institute of America (GIA) graduate Caryll. "You can wear actual diamonds without looking over dressed. There's no room in life to be fake. Denovo allows you to be real for any occasion every day. All the designs are original, because here in the Philippines, where everyone can have pakopya (imitation) of jewelry, the integrity of design is more important." read more