One of three Apple stores in the Netherlands, located inside The Passage in The Hague Center, while…read morenot the most beautiful or exciting of Apple Stores, it is certainly in a good location in a great city. The exterior of the store is quite impressive for a mall location which is a tribute to The Passage, the shopping arcade which dates back to the 19th century. The interior seems a little lacklustre and dull compared to other Apple Stores, it seems like they have a lot of empty "nothing" space, and the big screen was turned off, the only seating around the store was hard wooden seating, with a lack of alternatives, compared to the cushioned stools, most other stores have. A decent selection of Apple tech and the staff seems friendly enough and helpful, yet not bothering customers too much other than with a greeting, which is what I like. 3* - Certainly a let-down compared to other Apple stores, it feels a bit like a half-assed attempt, but some positives for sure.

I sat there for 20 mins waiting for an associate to assist me. You know how the apple stores are in…read moreAmerica. You can't even stand for a millisecond without having a very cheery associate assist you. Here they looked at me...she's not Dutch. She doesn't look Dutch so why bother speaking English. I even asked one of them to get me a mgr and he said based on what i said I don't need a manager. But then he wouldn't give me his name. I finally found a female mgr and introduced my angry self to her. And she apologised profusely. They just need to include anti racism training. They were more inclined to assist the "Dutch" customers...when apple is worldwide... I'm not one of those people who raises the race card inadvertently...I'm Nigerian. We are all black. We have a warm welcome to anyone who is not (which is how it should be worldwide) However, when I'm spending money and you disrespect me...I don't like it. The product is not free. I worked hard for that money. What I had to buy was less than 2 yrs old, why does it not have longevity? I'm standing there as fat and as blonde as I am and you pass me like you don't notice me.,.say it isn't so? This is a far cry from Apple stores in America. Their enthusiasm level is unrivaled, and contagious. Here, they were all constipated.