If it were not for the serendipitous meeting my wife had in the US with one of the owners of this…read moreplace, we wouldn't have found it. It is reviewed in other places, and given my penchants for Yelp, I wouldn't have clued into this place, and this would have been most unfortunate.
First, the culture around bread and certainly food in São Paulo is serious, and there is a "padaria" on many corners, and it is likely you are not staying anywhere near this place. This said, I will tell you now it was worth the Über we took there, and Über did find the place by name quickly which was nice, rather than having to place the address in manually.
Signage is clearly marked, and similar to the color seen on the website, which is underwhelming as far as websites go. Being on the corner, it was easy to navigate a drop off and pick up safely. I am guessing you are not brave (read "louco") enough to rent a car and drive in São Paulo, although there may be parking at times within walking distance along the street if you did.
Unlike many places in São Paulo, this place was designed with several small seating areas and thankfully this was one place where one could actually hear a conversation and feel relaxed rather than the normal hustle and bustle of restaurants here.
You would think that because we showed up later in the day (around 3 pm) that the bread would have been baked earlier in the day, but this place makes small batches all day, and our bread to go once we were done was fresh from the oven.
My wife Andréa had a "suco de tangerina" (freshly squeezed tangerine juice) and I had my afternoon "cafezinho" (a double espresso) to go with our charcuterie board of salumi, local cheese, and a country loaf with black sesame and oats and a purple sweet potato loaf, accompanied by lovely balls of cultured butter and a passion fruit marmalade.
To top things off, I had been looking for a fair trade whole bean Brazilian coffee to take back home, and there it was sitting on the shelf for sale at a reasonable price. https://www.vitalecafe.com.br/.
The service was prompt, friendly, and knowledgeable and clearly showed both a pride in their product and a confidence in their excellence. There is no question it will be a future Über ride with others there in the future.