Unfortunately, I did not have a positive experience during my visit. I was excited to shop here with my partner, but I felt uncomfortable because I was being watched and followed while in the store. As the only person of color present, I hope that my treatment wasn't influenced by this. The store is very nice, and I love what it stands for, but I really wish my experience had been better. read more

This store is affordable and green and amazing! Proof you do not need to break the bank to find amazing things in Fernandina Beach/Amelia Island. Necklaces, candles, there's a little something for everyone. The stickers here are great. Being a local, I like buying things with a beach flair for friend's special occasion and this shop is a go to spot. Everyone can afford a little something here! They even have things for your pawsome friends! read more

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This store had me excited to see the next thing! Great gift store for sure or just a place to treat yourself! The baby section was really adorable! My sister was teasing me that I will have to come shop here once my daughter decides to give me a grandchild- they have a plan to make me a grandmother in the next year or two- yay! Plus all the cute clothing, jewelry, home goods and more! I loved their basket bowls! I seriously considered buying several! They had air plants too and in cute containers. Maine windchimes- which John was back playing with and reading the info tag on. And of course I found something I really wanted but it wasn't for sale- display only! A dish. Oh well- the entire store was packed with fun items! Very fun store to explore! read more

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super cute little shop in the downtown Fernandina Beach area. They seem to be very environmentally conscious and carry great stuff!! One of the better shops on the strip. the girls working were friendly. I found a great little beach bag. I look forward to coming back next time i'm here!! read more

Absolutely beautiful little shop! I had a great time perusing and chatting with the girl at cash wrap, she's so sweet! They have a nice variety of high end sunscreens, sustainably made beach blankets, beautiful jewelry, candles, apparel, stickers, crystals, air plants, socks, bags, gifts. I could go on but I'll just say go check them out! It kinda reminds me of Anthropologie but with a beach vibe. read more

DISCRIMINATION- Color It Ugly. Gifts With False Accusations. Synopsis: I don't feel this store stands behind their goal a 'to make a sustainable lifestyle more accessible to our community.' I came to this store excited to look at their alleged 'eco concise' selection in hope to find pants and a bag that would fit my laptop. After spending a significant amount of time discussing those items with staff, I decided on a bag at the register along with a few other items. The bag I decided on happened to not have a tag. The worker searched through to find one with a tag and apologized for the inconvenience. I purchased the items. About after an hour right after I sat down at a place down the street, 3 cops came in and asked to speak with me because the owner of this store said called with my description and said I stole a bunch of items. I walked the 3-4 officers to the stores I went to, because they weren't sure of the accuser's location. One of the 'Color Me Green' women said she thought I was weird and acted 'sketchy'. She accused stealing. She also acknowledge that I had, in fact, purchased items. Based on their interaction with the Color It Green alleged owner, they apologized to me for the embarrassment and inconvenience of the matter. They also told me that was the second accusation of the day and that the other accused was also not 'processed'. The point is, I don't feel this store stands behind their goal a 'to make a sustainable lifestyle more accessible to our community.' Listed on their digital media. To fear that one local business owner's discrimination what she views as 'weird' leads to police interference without any other accountability from this store- it's clear they are only looking to make money and do not value anyone else's time, livelihood, or wellbeing. I don't believe that they should be representing the brands that are truly here 'to make make a sustainable lifestyle more accessible to our community' (quote from Color it Green Gifts website). I asked my partner to return the items I had purchased from them. I now feel extremely uncomfortable in this area and certainly couldn't keep the large Aloha Collective Tote bag and other items after getting them from a discriminating store. read more

Color It Green is my favorite store!! They have a wonderful variety of gifts for all ages and gifts that have a purpose of giving back to the world. I usually find something for myself every time I shop in the store for holiday and birthday gifts too. I believe in supporting small businesses and always like to shop local!!! Laurie and her team are always so friendly, professional and willing to help in any way!! Check it out and you will love CIT too!! read more

One of my favorites! I love the mix of merchandise and can always find a gift or something for myself. My Aloha tote goes with me to the office and on vacation. It weighs nothing and always looks great. Thankful for unique small businesses like this one! read more

This is a terrible shop. The people behind the counter, very rude and completely unhelpful. They stared at us the whole time we were in the store and made us feel very uncomfortable. The merchandise was poorly displayed and honestly the whole place was dirty. I wouldn't buy a bag of trash from this crappy store. Stay away and don't waste your money. read more

Save the Earth. Save the Whales. Save the Trees. Save the Planet. Save us all .... Ms. Lori Moffitt hosts a delightful little shop here on Amelia Island that supports many environmental & conservationists causes. It's always a pleasure to pop in and hear Ms. Lori's welcome. She lives this lifestyle, so for her - this is much more than just business. She can tell you about every item she sells & how your purchase will impact the statement associated with each brand. Her daughter hand makes the gift cards & other various items, sharing her passion for saving our world. The products I have purchased & used have been of very good quality - often excellent quality. There are great gift items, soaps & creams, candles & oils. Perfect beach wear such as Tee's, Tanks, and hoodies. Be sure to ask her about that fabulous beach towel she carries ;) There are recycled items as well - wallets from billboards & old military tents ... beads for every cause & handmade jewelry Safe and hazardous free items for your tiniest new addition Fantastic yogi chairs, neck supports, and general lounging comfort items And hammocks!! read more

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This is one of my favorite shops on the island. From clothing to home decor to baby gifts, they've got it all! I love their greeting cards and stickers, and their grapefruit mangosteen candles are divine! Whenever we have a visitor, I always take them to Color It Green. Having an environmentally conscious shop like this is a credit to our island and I shop here as much as possible. Sometimes I just drop in without anything in mind because I can just get lost in the fabulous merchandise. This shop deserves more than 5 stars. I just love it! read more

FAVORITE STORE EVER! They have the cutest things and the people are so kind. I was visiting the town for a week and we came here multiple times. Great eco-friendly ideas. read more

This store has a great selection, kind of like an "Old Country Store" gone earth-friendly. Greeting cards for all occasions, Hyppo pops (so delicious!!!), socks, lotion, boxed water, make-up, and too many other things to write out here. You should definitely make a point to visit and see what treasure you can find! read more

Absolutely the best go-to gift shop I've been to in Fernandina. Staff are all extremely friendly and helpful! I especially love The Happy Sea products sold here along with the other local products. Definitely going back when I return to Fernandina Beach. read more

Color it green has unique eco-friendly gifts for everyone. Every gift I've given --people have thoroughly enjoyed! you can't go wrong at color green read more