Specialties
Thoughtfully designed experiences throughout Traverse City, Old Mission, and Leelanau for those who value connection, comfort, and beautiful surroundings.
We travel in the all-electric VW ID. Buzz because the journey should be just as memorable as the destination.
This isn’t about party buses.
It’s about intentional travel and Northern Michigan at a slower pace.
Now booking.
In Good Company.
#TraverseCity #Leelanau #OldMission #NorthernMichigan #WineTour #TCWineYour #CheersHighlights #ExploreTC
History
Established in 2025.
Cheers & Co. is a private, curated tour company based in Traverse City, Michigan, offering personalized wine tours, brewery tours, and scenic experiences throughout Northern Michigan.
After spending summers on Long Lake and later making Traverse City home full-time, Founder Shannon DeYoung created Cheers & Co. to share the wineries, breweries, and hidden gems that define this region from Old Mission Peninsula wineries to Leelanau Peninsula wine tours.
We specialize in small-group private tours (up to 5 guests) designed for those seeking a more intimate, modern alternative to a typical party bus.
Guests ride in our all-electric Volkswagen ID. Buzz, a fun, eco-friendly way to explore in style.
Traverse City — In Good Company.
Meet the Business Owner: Shannon D.
Hi, I’m Shannon, founder of Cheers & Co. I’ve always believed the best experiences are shared. Whether it’s hiking a scenic trail, discovering local wineries, or enjoying a sunset over Traverse City’s sparkling waters. That belief inspired me to start Cheers & Co., a boutique tour company creating unforgettable experiences.
With a love for travel, adventure, and connecting people, I design tours that blend fun, discovery, and meaningful moments. Every itinerary is thoughtfully curated, balancing relaxation and exploration while showcasing what makes Traverse City special, from its natural beauty to its vibrant local culture.
Whether you’re celebrating a special occasion, planning a casual day out, or exploring Northern Michigan like a local, my goal is to make each experience personal, memorable, and effortless. At Cheers & Co., it’s not just about the destinations — it’s about the people you share them with.
Let’s toast to new adventures, In Good Company!