This store is located in the strip mall section of West Lincoln at Pine Lake. Parking is plentiful…read moreand the visibility can be easily found from a distance. Products are pretty standard and when I was at the register, the clerk attempted to upsale me on a 40 dollar annual premium membership for additional discounts. The answer was NO.

Went to the store at 11:00 and the doors were locked and nobody was there even though posted hours…read moresaid 11:00-7:00. Waited 10 minutes and finally an employee showed up. I had gone there looking for a specific supplement. I had researched it and confirmed it was available in store at my local GNC. When I couldn't find it I asked the employee for some help. He looked totally bothered by the fact I was asking for help. I showed him what I was looking for and that it said available in store. He asked if I looked along the wall and I told him I had. He then told me to go to another store. This employee had the worst attitude and customer service I have experienced in a very long time.

THE nutrition store for Lincoln and for good reason; well respected, knowledgeable, and carry…read morereputable products that actually work. I've been going to them since their inception and I can say from observations that they educate instead of sell customers. You won't find a more sound group of people to get you to your goals. I recommend them without any reservations!

The staff at Max Muscle are great to work with. They have always provided me with great advice for…read moreweight loss and assisting me in reaching my goals. The fact they are certified nutritionists it sets them apart from the other supplement stores. I have never felt like they are just trying to sell me something. They take an active interest in my goals and are always willing to provide nutrition advice. Great job to Matt and the rest of the Max Muscle team!

I went in here to look for Blissful Remedies products and the owner's son (I believe) was working…read moreat the time. He actually was briefed enough about the products that (which I appreciated) for me to make a purchase that day. I would highly recommend the store for homeopathic and/or alternative medicine. They seem to know their products well. I'll probably stop back again one of the next times I need more supplements!

A great place for vitamins and minerals. The owner has been in the business for 17 years and has…read morereal knowledge of his hand picked products. This is not your standard health store. They also have fantastic massages. I would recommend Annie for $60 per hour.

I love the HealthLNK FUEL products and the people! There's something for everyone and all types of…read morehealth goals and the free consultation is a nice way to get introduced and learn more.

From the owner: Elevating the Human Experience with Holistic Health, Weight Loss, Nutrition, Fitness and Wellness…read moreSupport. We meet you wherever you're at, and equip, empower & guide you on your journey toward a healthier you with 1:1 Coaching, Personalized Plans, Healthy Foods, Supplements, and Meal Replacements, Community Events, our HealthLNK FUEL line and more. Schedule a free consultation and find your missing "link" with HealthLNK today!

I absolutely love this store. The staff and owner are so knowledgeable and helpful, we feel so…read morefortunate to have them in Lincoln. They go above and beyond to help you find what you need or check to see if they can order something for you. Great place to check out!

If you want to help yourself like I do by using a different path for your health and wellbeing…read morethat, you won't find in big pharma and big propaganda lies they sell . This wonderful store will differentiate and help with a wide selection of beneficial products and knowable help to navigate you. A satisfied customer

My hus bought a new mod was told he had 90 days to bring back to exchange if there was any problems…read morewith it. The stupid thing won't charge the guy working refused to take it back and exchange it said it was my husbands fault and nothing could be done and he had never heard of the 90 day exchange policy My husb has been a customer with them for awhile now this guy had horrible customer service

Nice little place! They just recently opened, and they seem to be off to a good start…read more The three people who work there--Lance, Erica and Justin, I believe their names were--are all friendly and very knowledgeable. It was a slow day so I got to talk with them and pick their brains on the finer points of vapor. Their display cases hold a variety of PVs, everything from the eGo-style batteries to the Innokin iTaste SVD (think I saw it for $100) and beyond. For APVs, they have the 18650 batteries for $16 apiece, plus a variety of other sizes. The only charger they carry is a 4-slot one for $30. This might be more than the average casual vaper needs, but it's a sweet NiteCore, so you would be getting your money's worth. While I was there they also schooled me on the e-juices they carry. They have a full menu of full-bodied tobacco flavors, menthols, fruits, libations, etc. I took a seat in one of their comfy bar stools and proceeded to test like half their supply. Most of them were pretty good! Plus they come in 60% VG/40% PG mixtures, meaning they're going to have a sweeter taste and create more vapor, but have less of a throat hit. I usually buy the 70/30 or 60/40 mixes anyway, so that was cool. I ended up getting a 30ml bottle of their Melionaire juice for $17, one of the more popular flavors. They have your standard sizes of bottles, and your standard nicotine concentrations (0,6,12,18,24mg). The store itself is pretty chill, very clean. They've got couches so you can vape and chill with your buddies. Also, while you're there, pick up some of their Generation V Buddy Cards. If your buddy brings one and buys a starter kit, they get a free 5ml bottle of juice and so do you. I'm not familiar with the other vape store(s?) in town, but this one is pretty solid. Definitely recommend it.