Here is my long overdue review for an incredible little silver shop tucked away in San Miguel de…read moreCozumel. My sister & I visited the island in July, & during our 5 day stay, we became repeat customers of Sergio's. That in itself should speak volumes. San Miguel de Cozumel is jam packed with inexpensive little tourist traps, so when we first stepped foot in Sergio's & began to notice a theme with the prices of the jewelry, it came as a little bit of a shock. This is fine jewelry, made from fine silver, by a fine family - Sergio Sr. & Sergio Jr. My sister found a gorgeous ring that fit her pinky perfectly & it was love at first sight. I found a bracelet & actually felt my heart thump harder in my chest - but the price was too steep for me. At check out, Sergio Jr. gave my sister a spiel on proper silver care & how since we were now official customers, we could contact them with any questions. After we left, I thought about that bracelet for 24 hours straight. I love silver jewelry. I don't own anything spectacularly dazzling or expensive - just a lot of beloved little pieces that I've collected over the years. I wanted that bracelet so badly. So I came up with a number (the absolute most I could pay for the bracelet) & decided that I'd go back to talk to Sergio Jr. about it. I was a little nervous to return to the shop. I didn't want to insult Sergio Jr. by lowballing him, but I had to be honest with my budget. When we walked in the door, he recognized us immediately, said "welcome back," & asked my sister how she liked her new ring. That put me at ease. I was honest with him - I saw a bracelet when we first came in & haven't stopped thinking about it, but it's really far out of my budget. Would they be willing to negotiate? To my shock & delight, he said yes! We found a number that worked for both of us, & if I paid in cash, he could even go a smidge lower. I agreed. Just as I was about to leave to go to the ATM, Sergio Jr. popped the bracelet on my wrist & told me to enjoy it on my walk. Wow... I was gobsmacked by the trust. My walk to & from the ATM was so giddy & whimsical. I felt like a superstar. When I returned, Sergio Jr. gave me the whole silver care spiel again, thanked me for being a polite negotiator, & thanked us for being return customers. I promised him that if we were ever on the island again, we'd absolutely be back. I can't recommend this family enough. They clearly run their family business with integrity & care. They genuinely want you to be happy with your purchase. I'm so impressed. Not only will I return to Sergio's if I'm ever on the island again, I will also consider them for online purchases. They post a lot of their pieces on their website & also take on custom orders. If I ever need an exceptionally special piece custom made, Sergio's is definitely my #1 pick.

I did a hurried visit to this jewelry store before boarding the Carnival Jubuilee. The manager…read moresold me a 14k Blue stone ring with diamonds in mins. Which had to be sized quickly before leaving. All was done well. I have no regrets for this super quick purchase.. I was given a beautiful SS CZ pendant as a gift. I'm truly happy with my purchase & would buy again.

Herbey is the BEST at MDG! He helps me (low budget) and my friend who has a much bigger jewelry…read morebudget than me find what we are looking for! I like flashy tanzanite and my friend likes diamonds and alexandrite! He knows our budgets and taste and helps us find beautiful goodies to take home! We always have fun with him, and I feel like we have family in Cozumel with Herbey! I can't wait until COVID is over and ships are running and we can go see him again!

Best Jewelry store I have visited through out all my years of traveling through the Caribbean, top…read morequality products and beautiful designs, you can not beat their prices from any other store ! Highly recommend a visit if you are in Cozumel or in San Juan and they have a new website with new products being added daily, mytouchofgold.com

I bought from them in April of 2026 and when I came back to the USA to get it tested turns out they…read morewere selling fake gold couldn't get my money back from them

Been a customer of Diamonds International in other places. Left this place due to high pressure…read moresales tactics employed by salesman. You normally get hounded in a Diamonds International, but not at this level here. Also felt like their prices were way too high.

So nice place ! I love it !Very beautiful pearl in here!…read moreBoss who is very kind and nice !

From the owner: Cozumel Black Pearl provides a consistent products, such as pearls, silver, gold, stainless steel,…read moreshells, stones, and more... We provide a reliable source of cultured freshwater pearls, Akoya seawater pearls, Tahitian black pearls, and South-sea pearls. We carry a large selection of sizes, colors and styles: necklaces, earrings, bracelets, ankle bracelets, rings, and more.. Because of the market demand, we also started silver, and stainless steel, so that we can serve our customers better.

Came here back in May. Did not really find what I was looking for in regard to buying something for…read moreeither myself or my family. Just was not really into buying something from here, not sure if it was the salesmen who felt a bit to pushy for me.

From the owner: With our headquarter based in Los Angeles, California and multiple stores in the Caribbean, A Touch…read moreof Gold is now one of the new leading retailers through the Caribbean specializing in gold, diamonds and fine colored gemstones.

I went inside to buy jewelry during a recent trip to Cozumel. I bought an inexpensive set of…read morejewelry and they went to the back and charged my credit card for over $2,000.00. What I bought was only $137.00 They charged me two times. What a scam. Stay out of that store!