Budget Mart is a newly opened (currently on its soft opening) convenience store near my place. Its target market is obviously the masses, and everything about its branding screams a "masa" version of Mini Stop. I thought it was weird though. Isn't Mini Stop not masa enough? What is this store trying to accomplish?
Then again, I look at their tagline and its location. I finally get it. If I was one of the target market, it'd feel more of my place. For one, the brands of products they carry here are mostly local. When you usually find korean stuff in Mini Stop and 7-Eleven, they have all-Filo products. The prices are little less like a few pesos, but every peso counts in the Philippines, anyway.
I wouldn't be too sure about its fate though, after all, as I mentioned, it's still on its soft opening.
But basically, it's just another convenience store with a new name. I wish it success though. It'd suck if they close down. That would mean I would need to walk twenty steps more to reach Ministop and get the day's bag of tube ice! read more