This is one of the more upscale shops on Calle Independencia in Tlaquepaque (a suburb of…read moreGuadalajara). The store is slick in design and product with a variety of custom made clothing, mostly shirts, and blouses, with unusual and interesting prints on them. It has the look and feel of a hip millennial clothing shop you might find back home (if your home is in North America or Europe). Lots of staff, all young hipsters, happy to help you find the design of your dreams.
Ay Güey offers lots of colours and textures on their products as well as in their store. The decor and feel of the shop are both high end, but the pricing is still Mexican. The custom printed shirts range from around $25 - $35 US, very reasonable for the quality and style that Ay Güey puts out. During my visit, they featured a lot of Frida Kahlo prints, some with a very modern take on her image. They offer a casual clothing brand with contemporary designs inspired by the prehispanic culture.
You won't find any of Ay Güey's designs anywhere else on the Calle, so if this is your kind of fashion, or you're looking for something a little different than the regular tourist tees, then it's definitely worth a look. The store has an open and inviting feel to it and just browsing is fine with the staff.
Now about that name, Ay Güey, their website defines it as an expression of wonder or disbelief, which works well with their designs. There are 65 Ay Güey stores in Mexico and one in the US as well as an online store.
