The best high-end supermarket in town, entering this store feels like entering Disneyland. Wait, I…read moreactually like this supermarket better than Disneyland. It is Willy Wonka's chocolate factory, but in addition to chocolates, you have a beautiful array of fine cheese, gorgeous racks of exotic fruits, a shopful of smoked meats and a fishmonger with mussels, scallops and rare shellfish. As pièce de résistance, they have a drying rack for exquisitely aged beef of which I am unworthy.
Besides the gourmet stuff, the selections here are like standard supermarkets multiplied by three, making you wonder what you have been missing in your Oslo supermarket life. There are some standard brands like Tine, but with products you don't see elsewhere.
However! The price is very steep! I cannot afford going there too often. Every time I walk near Ultra, it calls to me like a siren - with a heavy sigh and great will, I turn away and buy uninspiring veggies and rock-hard avocados at a nearby Rema instead. Be warned shall ye enter, ye shall not resist buying, and paying dearly!