Bon Marche is one of those tricksy companies. They sell women's clothing and I had always considered them to be somewhat drab and tame. However, similar to Newlook only at the opposite end of the age scale, I'm sure that Bon Marche must have had a makeover or something.
I nipped in here, somewhat glumly as I imagined that I'd not find a great deal in here as I walked in, and was pleasantly surprised. The clothes on sale are still, for certain, aimed at ladies who are perhaps 40+ but have lost that dowdy edge they once had. Yes there were floral shirts on display still, but this time in a fitted flattering silk print. Yes they still had below the knee skirts, but in a lovely a-line bright pink and white print. You know what else? The prices are good! That skirt? £22. Sweet!
The store was awash with colour and detail, all the cuts seem purpose cut to flatter, with all the correct concerns of an older lady covered - arms were covered with little capped sleeves, skirt lengths were not too short and so on. I'm not saying I think older women should cover up, on the contrary, I think women of all ages should feel free to wear what they please. However, society puts pressure to conform and, having worked in retail, I know that in spite of what you say most 40+ women just don't feel comfortable without that bit of sleeving!
My absolute favourite bit about Bon Marche though was their choice of models for their decals and signage. There was not an underweight, twenty-something in sight. Good on Bon Marche. If only more companies were bold enough to put real women of real sizes with real beauty on their displays, I think the world would be a much less insecure place! The chosen models were beautiful, older women with shapely figures and showed the clothings beautifully. Yey!
Perhaps still not a suitable shop for someone with 'younger' or 'edgier' taste, but a fabulous bargain filled place for anyone a little more refined. Lovely! read more