Yummy Mummies, sporty Sloanes, County Cousins and City Slickers are likely to be on regular speaking terms with Johnnie Boden's thriving baby. The catalogue makes great browsing and entertaining reading, with its stylish fashion shots and quirkily informative comments.
The clothes range from sporty to more special occasion; for men, women and children. Colours are appealing, there are many perennial favourite styles that endure, with seasonally updated shades and touches. For women, the cut is probably best-suited to the traditionally British, slightly pear-shaped body.
Prices are pretty mid-market but if you're patient, or don't mind taking a risk, you can encounter good bargains in the sale. Shopping online is super-easy, items are dispatched speedily and arrive beautifully packaged enveloped in dotty-strewn tissue paper and solid brown boxes. read more