I'm sorry but I will not hold back on this one. Considering 2 or even 3 stars for 'effort' does not do this place any favours and in my personal opinion, would also be an insult to coffee shops everywhere who do actually try hard.
First things first. As with any coffee-specific shop the customer is supposed to be drawn toward the counter with a big shinny fancy espresso machine. Everything in this business revolves around the machine and this is what customers expect to pay good money for. Blue onion has a crap machine, no argument.
Second is the quality of coffee. The beans are, to my taste, frankly bland. No real flavour, not even something I can critique as there's no acidity, no sweetness, or no earthiness that I can discern. I'm not sure what they use here and perhaps that another problem. The beans are THE most important part of good coffee, so why doesn't this place advertise theirs? If it's good quality there should be nothing to hide.
Third problem with blue onion is decor. Seriously, hire an interior decorator here!!! The most accurate word to describe is ugly. Cheesy, mixed style, linoleum flooring, exposed dirty kitchen equipment is not an inviting atmosphere. My god this is an eyesore!
Fourth problem is 'brand.' This place claims to be an espresso shop, "coffee artisans" at that. So why are there all these photos whipped cream covered "cappachilla's" everywhere?! What the hell is a cappachilla anyway? This place needs to focus on the coffee, not compete with Starbucks over some invented drink to give us all diabetes. This idea to compete with Costa or Nero or Starbucks is evident everywhere in this place, from the unappetising prepackaged food to the music to the drinks. Ugh, it makes me cringe.
Blue onion needs to close for 6 months and start from scratch. Better looks, better ideas, and most importantly better espresso! read more