Quality Clothing was once my favorite place to shop - especially for shoes! Recently, however, this…read moremerchant has started to impose a surcharge for the use of credit cards! Many states have outlawed this practice, but unfortunately, North Carolina is not among them. Until this practice is discontinued, I will no longer shop there.

The Vintage Farmhouse General Store is a great option for anyone visiting West Jefferson who is…read morelooking for an alternative to parking & exploring the larger downtown area nearby. This place is a little ways away from most of "the action", has plentiful on-site parking, and combines coffee shop + bakery + general store in one location. The store is relatively new to West Jefferson and opened within the last few years. It's family owned and operated, and the staff members who were working on the day of my visit could not have been lovelier. The only reason I'm not giving this place five stars is because I felt like the selection of merchandise in the general store was not as eclectic as most general stores I've visited. The majority of the merchandise either fell into what felt like a "live, laugh, love" version of a feminine / children's esthetic, or was downstairs in a section literally called "the man cave". With so many amazing local merchants and artists throughout the West Jefferson community, it would have been nice to see a few more options that fell between these two groups and were maybe a bit more neutral. While I very much enjoyed exploring the store and looking through everything, when it came time to actually purchase something for myself or to use as a gift, I really couldn't settle on anything that would be a good fit.

Cute gift store with an array of gifts for the season. Great place to find unique gifts for people…read morefor the holidays or birthdays. There is a decent amount of jewelry, kitchen items, holiday decor, and clothes (upstairs). The coffee shop downstairs is also a nice touch to the store-I recommend stopping in there first and drinking your coffee as you shop. There was plenty of parking and it was easy to locate. It's unique and separate from the rest of historic downtown West Jefferson which makes it an easy recommendation to anyone looking for gifts.

Bull's has been my go to spot for Western and Work wear since I moved to West Jefferson. They have…read morea great selection and enough staff to help you make the right choice. Very friendly.

I enjoyed shopping in the cute downtown area of west Jefferson. This store was my favorite. It was…read morevery spacious and had a lot to offer. I love getting T shirts/hats/stickers when I go to cute towns like this and they had the best selection I found. If you are looking for boots this is definitely your place to go. My dog could shop with me here so that was helpful as well.

Great, low pressure shoe store. Kind of like walking off of Main Street in Mayberry, NC and…read moregetting some real friendly service and honest to goodness help. Great store to go to and a pretty decent selection of shoes as well.

My family has had property in the area for more than three decades and for all those years we got a…read morevariety of shoes at the Friendly Shoe Store. Now I take my two children and wife there too. Tap shoes for baby girl, hiking shoes for my son. Great selection, fantastic prices - probably West Jefferson's best kept secret. We love shopping there rather than visit chain stores and we go back every time we are in town.