It's a medium-sized gift shop largely carrying products from Käthe Wohlfahrt Weihnachtsdorf. It's…read moresort of funny to me since their huge main store/museum is located just across Marktplatz. I believe there are at least three smaller stores like this in town including this one. Perhaps it is less overwhelming to some folks to shop here rather than at the main store with abundant and numerous amount of merchandize there. This one also carries some typical tourist souvenir type items and knick-knacks which the main store doesn't. Customer service was excellent. We were assisted by a very nice and professional saleslady who helped us choose from what we were looking at. After we chose what we wanted, she went back to the storage room and brought out brand new boxed items. Then, she carefully opened each box to make sure everything was in tact inside, and we were satisfied with each one. It just happened the content was missing in one of the boxes, so she promptly replaced it with another one. If we just grabbed a box and went home, we'd never noticed the content was missing. Whew!? She took her time to make sure we had an excellent shopping experience. We appreciated that! Another saleslady who took care of us at the register was also very nice, friendly and professional. Another thing we appreciated was they spoke excellent English. I don't take it for granted even in this very touristy town in Franconia. We had an excellent shopping experience in this shop. There weren't too many customers when we visited, and we took our sweet time and didn't sense any rushed feeling. Highly recommended. If you are in Rothenberg o. d. Tauber, this one is a must visit for your shopping needs to take some memory home for posterity. I may add some prices may be on a high side, but many items are fully handcrafted and painting quality is excellent. I recommend to use a VAT (Value Added Tax--sales tax) form if you are part of US military to save $ on sales tax (19%). Currently only open on Fridays and Saturdays. Store hours will get extended once the weather gets nicer and tourist traffic picks up perhaps after Easter according to the saleslady.

This is a very decorated gift shop in the sense of cool souvenirs all over the place but not…read moreadorned in the decorative sense, well maybe just a tad. Comparing it to all the other gift shops, this one varies a little...but does include all the same figurines, flags, cups, crafted wood items and little knick-knacks for the friends and family. It's a quiet shop, not many people inside when we visited. Cool place to check out even if not interested in a gift.

As the English translation of the store name (Zauberhaft=Magical) suggests, it's a very interesting…read moregift shop with unique handmade art/home décor items. If you look towards Dom from the Altes Rathaus bridge (Karolinenstrasse), you will directly see the green wall of this store. Quite honestly, I think some items are pretty funky. I mean that in a good way. They are really unique is what I really want to say. Since most (if not all) of them are handmade, no two items are exactly alike. Depending on your mood at the time, one item might strike your interest more than others though they must be copies of the same model. We've bought some décor items over the years to remember our fantastic Bamberg visits. If you're interested in something different from other mass-produced décor items, you may want to give this art/gift shop a try.