I never want to get married again. And I'm not a big fan of gaudy baubles on chains or bright gold adornments, so I normally pass by a store of this ilk without a second thought. Azendi in the Morgan Arcade happened to have caught my eye, thanks to the stunning displays and accessible in-store layout of the jewellery.
Azendi reminded me of a posh hotel lobby - it's quite soothing to walk through here as opposed to one of the other chain jewellers with their extended cases and overly bright lighting. The cases here are freestanding, so you can weave your way through instead of pushing shoulder-to-shoulder with a fellow shopper.
Azendi carry ranges beyond your usual engagement jewellery, with some rather interesting and reasonably priced pieces as well - items like alphabet letters on delicate chains for only £49, which gives hope to one-half of the many loved-up couples out there who want to purchase a love charm without going into bankruptcy. read more