Yes...its a pain to get into the party....and...thats where all the pain ends !!…read more Heineken Up On The Roof (2016 edition) was held on the rooftop (where else !) of Mirante do Vale - the tallest building in São Paulo. They took over the top floors and really put on quite a show. The space was divided in 3 ambients - the 'dance floor' area, the lounge area and the helipad where once could get a 360-degree view of this beautiful chaos called São Paulo. Different guest DJ's & bands performed ever weekend - the parties were weekends (Friday through Sunday) only and the whole event went on for 6 weeks with a break during the Carnival weekend. So let us get to the nitty-gritty, the beer was all Heineken although they did also have Sol & Desperados, the 3 cocktails also had some Heineken in them and some snacks etc. The beer on tap was what I drank all the times I went there - it was extremely well chilled and perfectly served. One of the high points of the event was the service - there was not a single moment of rudeness, right from the host to the bartenders & the security staff; even with the crowds, beer didn't take long to be served and every single time it was well served. The quality of food however was dismal - we tried our luck twice and were left disappointed with the quality of food. The music was really good, different DJ's & bands performed and even though I didn't know most of them, I really enjoyed the music - they got the crowd moving and really created one hell of an ambience. Total party ! My favourite part of Heineken Up On The Roof was the rooftop (the helipad) - never had I seen São Paulo from such a height in a 360-degree view. If they had installed a bar at the roof, I don't think I would have come down to the lounge area..lol ! The restrooms were very clean and well maintained. Heineken Up On The Roof was a surprise - I thought it was just overrated etc but it was a real good party and it hadn't it been for Rogerio S., I don't think I would have gotten there...and definitely Fabio S. for partying along with me ! Heres looking forward to the next edition !