Was told to bring Mac in for repair by Apple Support. Asked Apple Support if it would actually be repaired since the computer is, "obsolete," (therefore would not be repaired). Was reassured 3 times that yes the computer would be repaired. Lugged the computer over to the Apple Store. Met with the Apple Genius who told me no, the computer would not be repaired - because it is obsolete..!. Amazing. Case was set up for this. Got the computer home, stored it and took it to 3rd party: CAD in Saunderton. Upon finally unboxing it I was shocked to see a crack on the screen that had emanated from a chip. Asked 3rd party if they were responsible for the crack, they said no - the damage was in the case notes. After some back and forth I was offered a free refurbished, replacement, screen. After mentioning that i thought that the Apple Store Reading may have also had something to do with it - the Genius unboxed it and I specifically remember a panicked look he gave me I tried to get in contact with somebody at Apple. The only option available was Apple Support again. I tried several times to speak to somebody which proved to be a complete waste of time and got absolutely nowhere. So I opted to try contacting Tim Cook himself. I was put in contact with somebody in the UK head office. He contacted the manager at the Apple Store who said the damage was there when it came in and, at any rate, the computer is, 'obsolete,' so they would not do anything. I was furious. I have tried contacting this character to follow up and to ask to speak to somebody more senior - he has completely ignored me. I was really looking for somebody t the Apple Store to speak to the Apple Genius. I was maybe naively expecting some frank honesty - but all I got was manger guff. I ended up going back to the The Oracle Apple Store myself and ended up speaking to the manager and he showed me the photo. Effetively w have this photo so tough luck pal) I left however upon walking away, I realised that the damage must have occurred when unpacked, the photo did not prove what he was asserting at all. I saw the genius earlier so went back to the Apple Store Reading. The genius was with a customer, so I sat nearby and waited. He asked me if I wanted something but i said its fine, I could see he was with an appointment, I was happy to wait. Shortly after that, he just asked me what i wanted. I had a conversation with him, in front of this other customer. He went to get the manager and came back afterward telling me the manager was refusing to come over because he had already spoken to me. Ultimately I asked him, "did you crack my screen?" He said that he could have done, it was possible.. maybe. I mentioned his panicked look when unpacking and he said there would be no CCTV footage anymore. I have now emailed head office again, and am not anticipating a response. I think this whole affair has been dealt with in the worst possible way. I have tried to reference the Apple Support communication but I suspect the hed office person hs no real interested in looking into any of this in great, or any, detail. That fact that I was sent in this place by Apple Support unnecessarily and the manager's attitude along with Apple head office ignoring me is just disgusting. Having used Apple products for over 20 years, I don't think I will ever use an Apple product again. I certainly will never enter an Apple Store again. read more

Apple Store migration resulted in permanent loss of my photos and documents. I had a very disappointing experience with Apple. On 11 December 2025 I purchased an iPhone at the Apple Store in Reading. An Apple employee performed the data transfer from my old iPhone and advised me to buy additional iCloud storage to ensure all photos would be backed up. My previous phone was taken by Apple under the trade-in programme. Later I discovered that a large part of my photo library (2021-2025) is permanently missing. Apple Support confirmed that the old phone had not finished syncing photos to iCloud before the migration, but by that time my old device had already been taken by Apple. The case was then incorrectly classified as "user caused". I did not delete the photos and relied entirely on Apple staff to perform the migration. Despite multiple attempts to contact the Apple Store Reading and sending a formal complaint to Apple UK, I have received no response. I expected much better support from Apple when a service performed by their staff results in permanent loss of personal data. read more

I highly suggest anyone taking their device here for inspection/to get it fixed contacts apple and has it mailed in to them for a second opinion. this saved me spending £300 on something that wasn't my fault! this was a few months ago but i wanted to make sure this doesn't happen to others. I had an issue where my ipad randomly seemed to overheat and slightly bend and the screen popped out, and i spoke to an agent online who suggested this was due to the battery expanding and to take it in store to get fixed on the one year warranty due to it being a manufacturing default. I took this to Reading, and within 2mins after being spoken down to and accused of using excessive force to bend this ipad myself with my hands as apparently 'even stepping on it wouldn't cause this much damage', i was dismissed and told it was impossible to be the battery and that i would have to pay £280 for a replacement. I mentioned what the agent had said, that it was overheating and there was a buzzing noise but again, i was told there was absolutely no way it could be the battery and he looked at me like i was stupid for even suggesting that. He was extremely condescending, and I got the impression he saw me as a young girl trying to lie my way into a free repair, despite having done lots of research to back up my claim, and so wasn't worth any of his time or a proper inspection. He even demonstrated with his hands that i must have picked up the ipad and physically bent it myself as anything else was impossible! He barely looked at the ipad, tapping the screen to see if it worked and that was about it. He didn't introduce himself, so unfortunately i didn't get his name. i felt quite embarrassed that he was suggesting that i was lying and must have used excessive force to bend the ipad this much (why he thinks anyone would do that i have no idea!). Because i was shocked and embarrassed by this conversation, I just politely said i would keep the broken ipad after he said there was nothing more to do or say, and left feeling quite upset. I get they probably get people in who try and get free repairs for their own errors, but i still found this all really rude and not the quality check I expected, especially when i had several online agents saying that it was a strong possibility this wasn't my fault as well as photos online of people who had the same issue happen to them. I messaged apple again after i left and they agreed that something still didn't seem right and he definitely should have offered to at least check the battery. so they told me to mail the ipad in and they would do a second check. I was told within a few days that the battery clearly had issues and would need replacing and that this was the cause behind the ipad overheating, bending slightly and screen popping. They decided they would replace both the battery and the bend (ended up just sending me a new refurbished ipad) for free under the first year warranty as a manufacturing default. If i had just agreed in the shop after my 2min consultation i would have been convinced it was all my fault and paid £300 for something that was in fact a manufacturing flaw like i told him. I really urge anyone who gets their devices checked here to request to mail them off to apple for free over live chat for a second opinion if they don't feel satisfied with their inspection read more

Reading is On. The. Map! Just opened in the Oracle Shopping Centre, we have our own Apple Store. No more trundling all the way in to London, you can fight the crowds and worship right here in Reading. Not nearly as fancy as Regent Street or Covent Garden, this shop is simply twice as wide as the shops next door. It still has all the usual stuff you find everywhere else - tables of iMacs and iPads and iPhones and iPods, plus a Genius Bar and One-on-One training and everything else. The shop folks dress the same here as in every other Apple Store - blue tshirts. I swear, they specifically pick folks that are inked up or have, uh, unique, hairstyles. But hey, they know Apple and that's what truly counts. Welcome to Reading, Apple! read more

Apple Store - Mobile Phones Near Me - Reading, RDG

It's an Apple store ! Time to play and test out the latest Apple stuff. All that you expect from Apple. Not as big as flagship in London. read more

Apple Store - Mobile Phones Near Me - Reading, RDG

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Could not be more impressed by the service in this place. Not the kind of shop I would usually look twice at, but begrudgingly had to go there to see what they could do for my daughter's smashed I-Pod Touch screen. You have to book a time slot in advance, and we were seen on time and by a very lovely man called Rex, who sorted everything out for us. I agree with the other reviewers comments about the eclectic mix of staff, but as you say, if they are experts in their field, then who cares! read more

Even though I went in on a busy Saturday afternoon, I received fast and friendly service. Thanks!

The staff are a friendly bunch, but they were unable to assist with my damaged iPhone and insist it is likely to need replacing.

Took my 11 year old Daughter to buy an iPAD 2 today 9th Jan 2012. Have alway rated apple products but never experienced the customer service in store before. I have to rate the help speed of service and the setup of the iPad in the store this evening as being simply outstanding. Thank You Sincerely from a normally Grumpy 50 year old Dad :-) read more

We had fab service in store, my daughter was having a problem with her apple iphone, we went into the store and the person who served us was absolutely great he was very patient, knowledgeable and helpful and we managed to save the photo's on the phone!! Which was really important to her!! Thank you so much!! I wish I could remember his name!! I think it may have been Dave!! read more