Applestore, you have a real management issue in this shop. Send someone undercover with an ordinary and average appearance to see for yourself. Your staff are pretty more than the number of costumers, and most of them lack of professional experience and how to deal with costumers. The store is full and congestive of employees who circulate around themselves in circles that includes, long breaks and intervals of talking to each other. Besides the security staff are very aggressive and very arrogant. I hope you revise your store information and check the number of staff and see if it is relevant to the store area and number of customers served, and check the efficiency of serving with the satisfaction of costumers. The moment we arrived we asked the person at entrance if we can enter without reservation, he said yes and asked us to stay in the queue. After about 15 minutes queuing, we arrived at the entrance and we were about to enter, another agent asked us more than 5 questions, then the first one came and whispered to him, and we were happy and about to enter, he said we can't enter (after queuing). If you don't have an appointment, the agent would decide, by your look who may go in, and who may not. After discussing with him a little bit he said he is the one who decides who may enter and he may not and it is up to him. You have a serious problem of arrogant employees and of management there. I really wish you good luck, with this store because it have a not very nice reputation in Paris. read more

A pretty typical Apple Store in a mall location, it's a great addition to the mall even though it isn't as grand or exciting as the other standalone locations, of which they have a couple of around Paris, with my favourite being on the Champs-Élysées. Apple Store's have changed drastically during the COVID-19 pandemic and in the aftermath, in the UK, the US and France, I've noticed the following - Compulsory masks - if you are exempt/refuse to wear one you will be denied entry - Compulsory hand gel on arrival - You must queue separately for the store or Genius Bar, state why you want to enter the store and be escorted in by a staff member - Temperature checks, if you display a high temperature you will be banned from entering (again Paris is really hot especially in the Summer, often coming close or topping 100 degrees Fahrenheit so is temperature really a good way of testing here?) They had a decent range of Apple products, I didn't notice a Today At Apple Section. The store seemed rather generic in most parts. Free wi-fi in the store as expected, I do think the store looked good from the outside with the giant Apple logo which makes it look better from the exterior than the mall locations of Apple in the UK. Useful store if you're passing through the mall or in the La Defense area, staff friendly enough. Not the greatest Apple Store but still pretty good. 3* read more

Bought a case for my new iPhone here. As usual, top service and location is top-notch as well. read more

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The wife and I were staying in La Defense as party of our honeymoon when her iPhone cable broke. Thankfully, this Apple Store was nearby... and even better, the employees were helpful and spoke/understood english perfectly! The only downfall was the expense of the cable. Almost double what you'd expect to pay in the US. read more