At the end of November, I went to Studio 55 for a change in my hair colour after dying my hair dark…read morefor years. I was told in the consultation it would take two appointments: the first to bleach me to a level 10, and the next appointment to put in the grey. I was told the first appointment would consist of two bleachings, Olaplex, and toning. You will see from the photo that I was definitely not left with level 10 blonde, and that the condition of my hair was severely compromised. My once soft, healthy hair was brittle and severely damaged and I was devastated. In the days following the bleaching appointment, I lost a lot of hair (most of my length was compromised, and the hair down the back of my head was pulp due to the second bleaching process, where the stylist did not use foils and instead applied bleach on my hair, and then twisted it all into a French roll down the back of my head and then pressed on one piece of foil on top for it to cook from the heat of my scalp), and was forced to wear a toque whenever I went out of the house. I was urged by my husband to consult with three different well known stylists in the region. The comments from all three were exact: 1) to get silver, you need level 10 blonde which was 100% impossible with my hair and that I should have been told that, 2) there was no way any Olaplex was used because otherwise my hair wouldn't have been in that condition, 3) the second bleaching process was done incorrectly and foils should have been used, 4) the toning was done incorrectly, hence why I left with orange hair, 5) the bleach was not properly rinsed out of my hair, hence why my scalp was inflamed and the skin was peeling off my finger tips (from touching my scalp), and finally 6) that in no way should it have cost me over $300. I sent an email to the owner John about the misrepresentation and it was met with total disregard and false claims of fabricated conversations (which means now any communication must be in writing). So because a hair salon was willing to destroy my hair right before Christmas simply to get some business/money in the door, I am left spending hundreds trying to fix the devastation I was left with. What makes it even worse is that I could have achieved a similar result, minus the severe damage, by bleaching at home for $30. I should have been permitted to make an informed decision with accurate information and expectations. That was not afforded to me, however. If I had been informed the way I should have, I never would have gone forward with that first appointment, because whereas I didn't have beautiful SILVER hair, I still had beautiful hair. This is not subjective - anyone in my position, had they been provided truthful information about the outcome, would not have gone forward with the service. Photos accompany my review for anyone who is interested in seeing. FYI: Misrepresentation (falsely claiming a service can be accomplished when it cannot) is against the law and is a fineable offence. The Ministry of Consumer Services will investigate and can order fines in these cases, so please do not let a salon do to you what Studio 55 did to me.