Brilliant store! Its really large and so easy for people with young children or wheelchairs to…read morenavigate. Its seperated into sections which you can easily distinguish. For example, High School Musical is in one place, camp rock in another etc. They always have offers on and they are displayed just inside the shop meaning that you are attracted by the offers. Theres brilliant value for money on these products although some can seem a little overpriced but thats the price you pay for Disney.

Excellent shop! But…read more.. No unisex baby clothes. Only specific items for boy or girl. Staff look miserable. (Disney should be a happy place to be)

Densely packed gift shop at the bottom of the hill under Windsor Castle and right next to the…read morestatue of Queen Victoria, Cyril Howe's has everything you could possibly imagine in gift items - tshirts and postcards, mugs and sweaters, fridge magnets and chocolates, stickers and teaspoons. In the back, a couple of coolers with sodas and drinks. It's not inexpensive but it's still cheaper than the gift shops inside of Windsor Castle.

In one of the streets below Windsor Castle, I spotted a post card rack and wandered in to…read moreRiverside. Very small location - you could stretch out your arms and touch both walls. But they had lots of Windsor and London gift items, all cheaper than the places up the street by the Castle and certainly way cheaper than the ones inside the Castle itself.

This little gift shop reminds me of a school craft fair stall. There are some lovely cards,…read morepostcards and wrapping paper and it's in a good spot just to fly into if you're in the area and need a decent Birthday card. I especially like the vintage ones and most are under £2. The rest though is all a bit random and cheap looking. They do have a contemporary jewelry section, but nothing special unfortunately. Shops like these have the strangest selection and at the moment they have a huge container of rubber ducks on the counter. It's obviously trying to attract tourists on their way back from the British Museum, but for cheap cards it's a find.

Probably the highlight to my layover was finding this place. I love Dickens novels and noticed it…read moreon a side street because of the name. We were hunting for a charm for my charm bracelet and they happened to have multiple vintage charms to choose as a momento for the trip. I got two vintage sterling silver charms of the Anteros statue and a London shield for under £10!! It was one of those beautiful moments when you're traveling and magic happens.

Zeitgeist has presided over The Pavement for as long as I can remember in a world of growing…read morehomogeneity a beacon of stylish individuality and a great neighbourhood resource. The storefront, a grand Georgian (?) façade painted a hippy-ish purple has a Selfridge-style impact suitably scaled-down to this small stretch of largely quite wonderful and unique establishments facing onto the common. Its windows too show flair and are frequently updated, It's a gift shop full of intriguing trinkets. The stock is imaginatively resourced and displayed: cards, jewellery, small home gifts, and local interest things it seems to aim to cater for all ages (the trendier spectrum of all ages, that is). I find it really impossible to emerge without succumbing to temptation.

This is the purple building on The Pavement without a name. It's an expansive gift shop filled with…read moreall sorts of toys, cards, novelty items, jewellery, games and that really comforting smell of thought, care and gentility. Zeitgeist is good for presents obviously but also worth a look if you can't find something particular in one of the big high street names. The staff are really helpful too so I'm sure in plenty of cases they can order in certain items or convince you that what you are really looking for is right there in front of you. Result either way.

A decent little tourist shop. I picked up a few items here (maps and a refigerator magnet) to add…read moreto my collection and to assist with navigation. No nonesense service, but it can get fairly crowded when the theatre audiences are roving around. Walking distance from the W London.

So... how to review a souvenir shop... it's full of cheap overpriced stuff, so how can you say it's…read moreany good?! But the truth is I found what I was looking for, and I was tempted to buy a few other things as well (but luckily practicality prevailed). You'll find all kinds of things inside Fancy That of London that you can bring back to friends if you're just visiting London. I was looking for a couple t-shirts for my niece and nephew to wear around, and there were plenty to choose from in the back. It seems this shop has a few specialty items as well that are your usual cheap/made somewhere with manual labor/pieces of junk like dolls and piggybanks that are actually pretty cool looking. I'm not saying everyone should run out and buy some souvenirs, but if you need to, Fancy That is a pretty good option.

Oops, I got my streets mixed up when I checked in on my Yelp up ... the main Magma store has moved…read morefrom Earlham Street to larger premises in Shorts Gardens. It still stocks its amazing selection of gifts and books, but somehow it has lost some of its magic. I liked the cramped displays before, now everything is nice and spacious and tidy, giving you too much of an overview at first sight. Mind you, you still find the odd gem here, and I'll definitelly be back ...

This place has lots of very unique design books, gifts, and toys upstairs and a wide selection of…read moredesign magazines downstairs. It was my favorite find from visiting London.